The Basics of Media Writing; A Strategic Approach - Paperback - VERY GOOD

timepro789
(17133)
Registered as a business seller
Seller's other items
Contact seller
US $39.99
Approximately£29.77
Condition:
Very Good
Breathe easy. Returns accepted.
Postage:
Free USPS Media MailTM.
Located in: Leawood, Kansas, United States
Delivery:
Estimated between Mon, 20 Oct and Thu, 23 Oct to 94104
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the delivery service selected, the seller's delivery history and other factors. Delivery times may vary, especially during peak periods.
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:177450497410

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
MPN
Does not apply
ISBN
9781506308104
Category

About this product

Product Identifiers

Publisher
CQ Press
ISBN-10
1506308104
ISBN-13
9781506308104
eBay Product ID (ePID)
234500741

Product Key Features

Number of Pages
568 Pages
Language
English
Publication Name
Basics of Media Writing : a Strategic Approach
Subject
Communication Studies, Media Studies
Publication Year
2017
Features
Revised
Type
Textbook
Author
Scott A. Kuehn, James Andrew Lingwall
Subject Area
Social Science, Language Arts & Disciplines
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
30.1 Oz
Item Length
9.2 in
Item Width
7.5 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
LCCN
2016-023278
TitleLeading
The
Reviews
I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor., "I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor." -- William Adams
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
808.066302
Edition Description
Revised edition
Synopsis
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format., This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format., With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
LC Classification Number
P96.A86K84 2018

Item description from the seller

Seller business information

About this seller

timepro789

100% positive Feedback•45K items sold

Joined Oct 2003
Usually responds within 24 hours
Registered as a business seller
Visit shopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
5.0
Reasonable postage cost
5.0
Delivery time
5.0
Communication
5.0

Seller Feedback (17,062)

All ratingsselected
Positive
Neutral
Negative
  • 5***o (151)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The item shipped quickly and it was packaged well. The book is in great condition and was exactly as described/represented in the posting. I have no complaints. No need for communication, because this is a wonderful seller. I would absolutely buy from again.
    Perceiving the Arts: An Introduction to the Humanities (11th Edition) - GOOD (#177232226147)
  • l***r (144)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    My cd " The Beatles, Red.. 1962 to 1966 [2023 Edition] arrived today just as described factory sealed and in excellent condition shipping was fast and free packaged in double bubble wrap to ensure the protection of my item. I would definitely recommend **timepro789 to everyone wanting quality item's at a great price.
    THE BEATLES THE BEATLES 1962-1966 [2023 EDITION] [2 CD] NEW CD (#176078990554)
  • h***m (125)- Feedback left by buyer.
    Past year
    Verified purchase
    Shipment was super fast and arrived 2 days early. The packaging had the item very well protected. Very reasonable price and product was precisely as advertised. Excellent experience. I would not hesitate to order from this seller again!
    Earwig and the Witch Blu-ray + DVD ~ From The Creators of SPIRITED AWAY (#175012188638)
See all Feedback

More to explore: