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Cutlip and Center's Effective Public Relations 11e Global Edition
US $64.90
Approximately£50.78
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3 available / 78 sold
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Located in: Pomona,CA, United States
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eBay item number:183193306691
Item specifics
- Condition
- Book Format
- Softcover
- Version
- Global Edition
- Product Type
- Textbook
- Actual ISBN
- 9780273768395
- Educational Level
- College
- Subject
- Public Relations
- ISBN
- 9780132669153
- Subject Area
- Business & Economics
- Publication Name
- Cutlip and Center's Effective Public Relations
- Item Length
- 9.9 in
- Publisher
- Pearson Education
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Features
- Revised
- Item Width
- 7.8 in
- Item Weight
- 28.8 Oz
- Number of Pages
- 456 Pages
About this product
Product Information
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0132669153
ISBN-13
9780132669153
eBay Product ID (ePID)
113188275
Product Key Features
Publication Name
Cutlip and Center's Effective Public Relations
Format
Trade Paperback
Language
English
Features
Revised
Subject
Public Relations
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Number of Pages
456 Pages
Dimensions
Item Length
9.9 in
Item Height
0.9 in
Item Width
7.8 in
Item Weight
28.8 Oz
Additional Product Features
Edition Number
11
LCCN
2012-008760
Intended Audience
College Audience
Lc Classification Number
Hm263.C78 2012
Edition Description
Revised Edition
Table of Content
Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public Relations Chapter 2: Practitioners of Public Relations Chapter 3: Organizational Settings Chapter 4: Historical Origins and Evolution PART II: FOUNDATIONS Chapter 5: Professionalism and Ethics Chapter 6: Legal Considerations Chapter 7: Theory: Adjustment and Adaptation Chapter 8: Theory: Communication and Public Opinion Chapter 9: Internal Relations and Employee Communication Chapter 10: External Media and Media Relations PART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations Problems Chapter 12: Step Two: Planning and Programming Chapter 13: Step Three: Taking Action and Communicating Chapter 14: Step Four: Evaluating the Program PART IV: THE PRACTICE Chapter 15: Business and Industry Chapter 16: Government and Politics Chapter 17: Military Public Affairs Chapter 18: Nonprofits and NGOs Chapter 19: Health Care Chapter 20: Education Chapter 21: Associations and Unions
Copyright Date
2013
Dewey Decimal
659.2
Dewey Edition
22
Illustrated
Yes
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Jimmy Lin
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At first I was skeptical about the textbook, however upon receiving it, it is just a different cover. Everything inside has the same contents as the normal edition textbook. Great way to save money, this is my first time purchasing an international textbook and I am satisfied with it. New condition untouched and packaged with care. Took a couple weeks to arrive but totally worth it.
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It not is exactly what I look for but I t work in the same way
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Great File with a lot of questions about CPHQ. The software demo is grest as you are doing the exam in real.
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This book is so useful
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