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Business Communication: Process & Product 8th Ed ISBN: 9781285094083
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Item specifics
- Condition
- ISBN
- 9781285094083
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1285094085
ISBN-13
9781285094083
eBay Product ID (ePID)
167407721
Product Key Features
Number of Pages
704 Pages
Publication Name
Business Communication : Process and Product (Book Only)
Language
English
Publication Year
2014
Subject
Business Communication / General, Business Writing
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
58.5 Oz
Additional Product Features
Edition Number
8
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
651.7
Table Of Content
UNIT I: COMMUNICATION FOUNDATIONS. 1. Business Communication in the Digital Age. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. UNIT II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION. 7. Short Workplace Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations. 11. Report and Research Basics. 12. Informal Business Reports. 13. Proposals, Business Plans, and Formal Business Reports. 14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following Up. Appendix A. Grammar and Mechanics Guide. Appendix B. Document Format Guide. Appendix C. Documentation Guide. Appendix D. Correction Symbols.
Synopsis
A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.
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lifelong_123
97.3% positive Feedback•12K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (3,662)
- b***m (287)- Feedback left by buyer.Past 6 monthsVerified purchaseFast shipping,carefully packaged ,as described, fair value . Very nice seller answers immediately and truthfully wish there are more sellers as professional as this seller .Breville BJE510XL Juice Fountain Replacement Parts Lower Collector Bowl ONLY (#176836993370)
- p***6 (1)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item arrived well packed and looked exactly as it was described. I was able to track it and knew when it had arrived at my door. It was well packed and has played well since I got it last week. It was in very good condition and has worked flawlessly so far. While it is still early, it represents a good value for what I paid.Technics SL-PD887 5 Disc CD Changer Player Digital Stereo System (#185338448404)
- g***1 (213)- Feedback left by buyer.Past 6 monthsVerified purchaseOverall, great customer care and service. Fast shipping!!! I highly recommend this seller. The packaging and value were as described. Thanks!!!!