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Alchemy by Rory Sutherland

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eBay item number:184830069975
Last updated on 09 Jun, 2024 13:31:08 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
eBay category
261186
eBay condition
1000
ISBN
9780753556528
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Book Title
Alchemy: the Magic of Original Thinking in a World of Mind-Numbing Conformity
Item Height
198mm
Author
Rory Sutherland
Publisher
Ebury Publishing
Topic
Psychology, Popular Psychology, Marketing
Item Width
126mm
Item Weight
260g
Number of Pages
384 Pages

About this product

Product Information

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Product Identifiers

Publisher
Ebury Publishing
ISBN-13
9780753556528
eBay Product ID (ePID)
18049053387

Product Key Features

Book Title
Alchemy: the Magic of Original Thinking in a World of Mind-Numbing Conformity
Author
Rory Sutherland
Format
Paperback
Language
English
Topic
Psychology, Popular Psychology, Marketing
Publication Year
2021
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
198mm
Item Width
126mm
Item Weight
260g

Additional Product Features

Title_Author
Rory Sutherland
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

PAUL BRIAN CAME !! CAMELOT BOOKS
Warren Came
Camelot House
Cae Glas Road
Cardiff, Rumney
Cardiff
CF3 3JU
United Kingdom
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  • GB 329137652
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Product ratings and reviews

4.4
5 product ratings
  • 3 users rated this 5 out of 5 stars
  • 1 users rated this 4 out of 5 stars
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Most relevant reviews

  • Lots of great ideas and insights

    Rory has become legendary for his TED talks and if you like those, you'll like this (I did the audiobook along with it, ready by Rory himself). This is an instructional manual for businesses but is also of great interest for those with an interest in Behavioural Economics, Psychology and human behaviour

    Verified purchase: YesCondition: NewSold by: bookmail

  • Why logic, focus groups, Economists and spreadsheets make the world boring

    Rory Sutherland’s book is a witty, engaging and serious look at the limitations of the approaches which are used to help shape everyday decisions. In summary it’s a challenge to reasonableness and inspiration to anyone who has an idea that’s an outlier.

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08

  • Compelling for marketeers

    Very funny and when you give it some time it is very true

    Verified purchase: YesCondition: NewSold by: thesaintbookstore

  • All good as expected

    All good as expected

    Verified purchase: YesCondition: NewSold by: bookmail

  • Welcomed gift

    It was a gift, the recipient was pleased with it

    Verified purchase: YesCondition: NewSold by: bookmail