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Customer Relationship Management by Buttle Francis - Book - Soft Cover
AU $35.10
Approximately£18.40
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Located in: Buderim, QLD, Australia
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eBay item number:185450757410
Item specifics
- Condition
- Book Title
- Customer Relationship Management: Concepts And Technologies
- ISBN
- 9781856175227
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Customer Relationship Management
- Item Height
- 246mm
- Publisher
- Taylor & Francis Ltd
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 1114g
- Number of Pages
- 528 Pages
About this product
Product Information
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes: * A Tutor Resource pack available to instructors who adopt this text * Case examples illustrating CRM in practice * Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9781856175227
eBay Product ID (ePID)
94724639
Product Key Features
Publication Name
Customer Relationship Management
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
528 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
1114g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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eBay item number:185450757410
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Seller Feedback (39,314)
i***e (741)- Feedback left by buyer.
Past 6 months
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Good book, good price. All as described. Fast shipping. Recommended seller!
k***r (273)- Feedback left by buyer.
Past year
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Book in great condition and exactly as described. Packed well for postage and arrived quickly. Would highly recommend this seller. 10/10!
j***t (611)- Feedback left by buyer.
Past year
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Item condition as described, item sufficiently packaged to avoid damage in transit and handling, good seller communication, item arrived within the timing specified.
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