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Who Says Elephants Can't Dance?: How I Turned Around IBM by Louis Gerstner...
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eBay item number:186003929884
Item specifics
- Condition
- ISBN
- 9780007170876
- Book Title
- Who Says Elephants Can't Dance?: How I Turned Around IBM
- Publisher
- HarperCollins
- Publication Year
- 2003
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 198mm
- Genre
- Biographies & True Stories
- Topic
- Business
- Item Width
- 129mm
- Item Weight
- 250 g
- Number of Pages
- 400 Pages
About this product
Product Information
This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. When Gerstner became CEO of IBM in 1993, shares were in freefall and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company; the inconsistent global policies; the stodgy white-shirt hierarchy and inter-departmental competitiveness; and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionized the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins a narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime.
Product Identifiers
Publisher
HarperCollins
ISBN-13
9780007170876
eBay Product ID (ePID)
90015439
Product Key Features
Book Title
Who Says Elephants Can't Dance?: How I Turned Around IBM
Format
Paperback
Language
English
Topic
Business
Publication Year
2003
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
400 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
250 g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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eBay item number:186003929884
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