Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Visual Blueprint Ser.: Search Engine Optimization : Effective Internet Marketing
US $9.00
Approximately£6.63
or Best Offer
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Collection:
Free collection in person from Pompano Beach, Florida, United States
Delivery:
Varies
Returns:
14 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:186141138204
Item specifics
- Condition
- Subject
- Marketing
- ISBN
- 9780470224489
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470224487
ISBN-13
9780470224489
eBay Product ID (ePID)
63128497
Product Key Features
Number of Pages
320 Pages
Publication Name
Search Engine Optimization : Effective Internet Marketing
Language
English
Publication Year
2008
Subject
Web / General, E-Commerce / Internet Marketing, Web / Search Engines
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Visual Blueprint Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
22.4 Oz
Item Length
9.1 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Series Volume Number
22
Illustrated
Yes
Dewey Decimal
025.04
Table Of Content
THE HISTORY OF SEARCH-ENGINE OPTIMIZATION.1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION.Choose a Topic.Find Your Target Audience.Set a Budget.Set Goals.Put a Team Together.Keep Up with Industry News.2 KEYWORD GENERATION.An Introduction to Keyword Generation.Select Keywords.Analyze Your Competition with Compete.com.Keyword Research with KeyCompete.Analyze Your Competition with Seodigger.Using the Wordtracker Keyword Suggestion Tool.Using the Google Keyword Suggestion Tool.Research Keywords with Keyword Discovery.Analyze Keywords with Keyword Discovery.Filter Keywords with Keyword Discovery.3 CREATING PAGES.An Introduction to Creating Pages.Choose File Names.Optimize Title Tags.Optimize Meta Description Tags.Optimize Meta Keyword Tags.Create a Meta Robots Tag.Add Emphasis with Header Tags.Using Text Modifiers.Optimize Images.Create Links.Validate HTML.4 BASIC WEB SITE STRUCTURE.An Introduction to Basic Web Site Structure.Find Web Hosting.Establish a Domain Name.Optimize for Multiple Browsers.Plan and Design a Web Site Structure.Link within Subject Matter Themes.Design a Sitemap.Create a Company Information Page.Create a Privacy Policy.5 ADVANCED WEB SITE STRUCTURING.An Introduction to Advanced Web Site Structuring.Create a Robots.txt File.Using the Nofollow Attribute.Structure URLs Correctly.Protect Yourself with an .htaccess File.Using Mod_Rewrite to Rewrite URLs.Redirect Non-WWW Traffic to WWW.Redirect with 301 Redirects.6 CREATING CONTENT.An Introduction to Content Creation.Write for People, Not Search Engines.Avoid Duplicate Content.Using Proper Keyword Density.Using Latent Semantic Content.Keep Content Current.Optimize Non-HTML Documents.7 CREATING COMMUNITIES.An Introduction to Creating Communities.Create a Blog with WordPress.Create a Blog with Blogger.Write Search-Engine-Optimized Posts.Make Your Blog Successful.Create a Community with vBulletin.Create a Community with phpBB.Make Your Forum Successful.Add Reviews to Your Web Site.8 BUILDING LINKS.An Introduction to Building Links.Evaluate Competition.Evaluate Potential Linking Partners.Acquire Quality Links.Using Effective Anchor Text.Link Directory Submissions.Article Directory Submissions.Community Participation.Request One-Way Links.Buy Links.9 USING GOOGLE ANALYTICS.An Introduction to Google Analytics.Create an Account.Install Tracking Code.Set Conversion Goals.Exclude Your IP Address with Filters.Exclude Traffic from a Particular Domain.Include Only Certain Directories.Track External Links.Automate Reporting.Using Analytics to Find New Keywords.Set Up E-Commerce Tracking.Insert Tracking Code on Your Thank You Page.Using Third-Party Shopping Carts.10 SOCIAL MEDIA OPTIMIZATION.An Introduction to Social Media Optimization.Network with Facebook.Network with MySpace.Maximize Exposure with StumbleUpon.Increase Traffic with MyBlogLog.Micro-Blog with Twitter.Connect with LinkedIn.Share Videos with YouTube.Take Advantage of Digg Traffic.Network with Sphinn.11 CREATING PAY-PER-CLICK CAMPAIGNS.An Introduction to Pay-per-Click Campaigns.Learn About AdWords Accounts.Create an AdWords Campaign.Target Your Campaign.Write Effective Ad Copy.
Synopsis
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youa'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: Analyzing your competition Researching and analyzing keywords Developing your link building skills Setting up blogs and communities Using Google Analytics Networking with Facebookr and MySpace Boosting traffic with Digg and StumbleUpon Setting up pay-per-click campaigns Discovering ways to monetize Web traffic Installing valuable SEO plug-ins "Apply It" and "Extra" sidebars highlight useful tips High-resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two-page lessons break big topics into bite-sized modules, Welcome to the only guidebook series that takes a visual approach to professional-level computer topics., Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
LC Classification Number
ZA4230
Item description from the seller
About this seller
Unique find cave
100% positive Feedback•169 items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (35)
- a***u (36)- Feedback left by buyer.Past 6 monthsVerified purchaseLocal pickup was great! Seller was super helpful and great communication in arranging a time to meet at a comfortable public place.Half Broke Horses : A True-Life Novel by Jeannette Walls (2009, Hardcover) (#186149395961)
- o***o (15)- Feedback left by buyer.Past 6 monthsVerified purchaseShipped quick. Item as described. Super cuteI ONLY SLEEP IN PINK Blue /White Robe Cover Up Hoodie Size M / L (#186236957360)
- d***r (126)- Feedback left by buyer.Past 6 monthsVerified purchaseI truly regret to inform you that I never received this item but some size 13 Etnies sneakers!
More to explore:
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Marketing Paperback Dictionaries & Reference Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Adult Learning & University Books,
- Non-Fiction Marketing Fiction & Non-Fiction Books,
- Non-Fiction Simon & Schuster Marketing Fiction & Books,
- Cookbooks Non-Fiction Marketing Fiction & Non-Fiction Books,
- Non-Fiction McGraw-Hill Fiction & Internet Books