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The Wizard of Ads Lot Of 2 Paperback Books Secret Formulas Advertising Williams

Eversell
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Condition:
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Located in: Rochester, New York, United States
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eBay item number:186437791602
Last updated on 11 May, 2024 16:14:17 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
ISBN
9781885167293
Book Title
Wizard of ADS : Turning Words Into Magic and Dreamers Into Millionaires
Book Series
The Wizard of ADS Ser.
Publisher
Bard Press
Item Length
10.1 in
Publication Year
1998
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Roy H. Williams
Genre
Business & Economics
Topic
Marketing / General, Advertising & Promotion
Item Weight
14.7 Oz
Item Width
7.3 in
Number of Pages
244 Pages

About this product

Product Information

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

Product Identifiers

Publisher
Bard Press
ISBN-10
1885167296
ISBN-13
9781885167293
eBay Product ID (ePID)
246632

Product Key Features

Book Title
Wizard of ADS : Turning Words Into Magic and Dreamers Into Millionaires
Number of Pages
244 Pages
Language
English
Publication Year
1998
Topic
Marketing / General, Advertising & Promotion
Illustrator
Yes
Genre
Business & Economics
Author
Roy H. Williams
Book Series
The Wizard of ADS Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
14.7 Oz
Item Length
10.1 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
21
Lccn
98-017430
Series Volume Number
Volume 1
Dewey Decimal
659.1
Lc Classification Number
Hf5823.W497 1998

Item description from the seller

Eversell

Eversell

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Detailed seller ratings

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Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.

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Most relevant reviews

  • The Wizard of Ads

    Once in a generation, a genius comes along who changes everything. Roy Williams has done that for the field of advertising and marketing. "The Wizard of Ads" is an amusing, and wholly thought-provoking look at how businesses should be marketing themselves to the public -- in ways that will surprise and delight the most hidebound of jaded consumers. Forget all that you thought you knew about advertising techniques for print, radio or television. Here, step by step, is a kind of holy grail for business owners and managers, marketing executives and copywriters, with insights you can use every day. Organized into short chapters, this book is entertaining and easy to read. You can open the book to any page at random and find yourself instantly engaged, learning how to build a ...