American Icon : Alan Mulally and the Fight to Save Ford motor Company Paperback

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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
ISBN
9780307886064
Category

About this product

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307886069
ISBN-13
9780307886064
eBay Product ID (ePID)
143683433

Product Key Features

Book Title
American Icon : Alan Mulally and the Fight to Save Ford Motor Company
Number of Pages
432 Pages
Language
English
Publication Year
2013
Topic
Industries / Automobile Industry, Government & Business, Corporate & Business History
Genre
Business & Economics
Author
Bryce G. Hoffman
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
11.1 Oz
Item Length
8.1 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
338.7/629222092
Synopsis
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short , American Icon is narrative nonfiction at its vivid and colorful best., The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short , American Icon is narrative nonfiction at its vivid and colorful best., The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family-America's last great industrial dynasty-could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short , American Icon is narrative nonfiction at its vivid and colorful best.
LC Classification Number
HD9710.U54F636 2013

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5.0
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  • by imaantique2
    11 Jan, 2018

    great reading!!!!!!!!

    excellent book easy to follow and understand--well researched and with just the right amount of detail on each situation would definitely recommend this book!!!!!

    Verified purchase: YesCondition: Pre-ownedSold by: bnastasi1

  • by bystander24
    15 Dec, 2020

    Excellent book

    Excellent book. Great insights into the culture of Ford and how it began to change for the better under Mulally. Unfortunately, the culture has slipped backwards after Mulally left.

    Verified purchase: YesCondition: Pre-owned

  • by fordman12
    16 Apr, 2019

    Hard book to lay down

    Very well written interesting more like story book then a business book. Even fans of opposing brand will like this book

    Verified purchase: YesCondition: NewSold by: mega-buzz

  • by rr9
    06 Sep, 2018

    Automobile History

    Very interesting book on the turn around of Ford Motor Co.

    Verified purchase: YesCondition: Pre-ownedSold by: betterworldbooks

  • by cialo_47
    28 May, 2024

    Good

    Good

    Verified purchase: YesCondition: Pre-ownedSold by: thrift.books

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