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RETAIL MANAGEMENT: A STRATEGIC APPROACH (8TH EDITION) By Barry Berman & Joel R.

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Condition:
Very Good
Postage:
US $4.99 (approx £3.69) USPS Media MailTM.
Located in: Norton, Massachusetts, United States
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Estimated between Wed, 30 Jul and Tue, 5 Aug to 94104
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eBay item number:193781213311
Last updated on 02 Jan, 2023 03:48:05 GMTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Genre
Management
Topic
Management
ISBN
9780130263346

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130263346
ISBN-13
9780130263346
eBay Product ID (ePID)
1736741

Product Key Features

Number of Pages
746 Pages
Language
English
Publication Name
Retail Management : a Strategic Approach
Publication Year
2000
Subject
Industries / Retailing
Type
Textbook
Subject Area
Business & Economics
Author
Joel R. Evans, Barry Berman
Format
Hardcover

Dimensions

Item Height
1.4 in
Item Weight
56.6 Oz
Item Length
10.2 in
Item Width
8.3 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
LCCN
00-055065
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/7
Table Of Content
I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT. 1. An Introduction to Retailing. 2. Building and Sustaining Relationships in Retailing. 3. Strategic Planning in Retailing. II. SITUATION ANALYSIS. 4. Retailing Institutions By Ownership. 5. Retailing Institutions By Store Based Strategy Mix. 6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing. III. TARGETING CUSTOMERS AND GATHERING INFORMATION. 7. Identifying and Understanding Consumers. 8. Information Gathering and Processing in Retailing. IV. CHOOSING A STORE LOCATION. 9. Trading-Area Analysis. 10. Site Selection. V. MANAGING A RETAIL BUSINESS. 11. Retail Organization and Human Resource Management. 12. Operations Management: Financial Dimensions. 13. Operations Management: Operational Dimensions. VI. MERCHANDISE MANAGEMENT AND PRICING. 14. Developing Merchandise Plans. 15. Implementing Merchandise Plans. 16. Financial Merchandise Management. 17. Pricing in Retailing. VII. COMMUNICATING WITH THE CUSTOMER. 18. Establishing and Maintaining a Retail Image. 19. Promotional Strategy. VIII. PUTTING IT ALL TOGETHER. 20. Integrating and Controlling the Retail Strategy. Appendix A: Careers in Retailing. Appendix B: About the Web site that Accompanies Retail Management. Glossary.
Synopsis
Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition *Each chapter includes an important practical application of the Web, from Barnes and Nobles return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions. *Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls. *Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies. *A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more. come and visit us at: * www.prenhall.com/bermanevans, For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
LC Classification Number
HF5429..B45 2001

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About this seller

christinlattou0

100% positive Feedback•131 items sold

Joined May 2017
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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    The description on the title and the item are different, it’s my fault that did not look carefully in the picture, not a big deal for $4+ shipping.
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    Kept their promise and sent the video.
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