Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing...
by Fortini-Capmbell, Lisa; Bendinger,... | PB | LikeNew
US $7.46
Approximately£5.51
Condition:
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreAbout condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Postage:
Free Economy Shipping.
Estimated between Fri, 30 May and Tue, 3 Jun to 94104
Located in: Aurora, Illinois, United States
Returns:
30 days return. Seller pays for return postage.
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Seller assumes all responsibility for this listing.
eBay item number:195698248575
Item specifics
- Condition
- Like New
- Seller notes
- Binding
- Paperback
- Book Title
- Hitting the Sweet Spot
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780962141522
About this product
Product Identifiers
Publisher
Copy Workshop, T.H.E.
ISBN-10
0962141526
ISBN-13
9780962141522
eBay Product ID (ePID)
171151
Product Key Features
Publication Year
1992
Subject
Marketing / General, Advertising & Promotion, Marketing / Research
Number of Pages
246 Pages
Language
English
Publication Name
Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
College Audience
Synopsis
This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective". And learn about "The Sweet Spot". From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration.
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- f***f (1522)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (#195434961752)
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Seller Feedback (5,634,054)
- l***l (6194)- Feedback left by buyer.Past monthVerified purchaseI must say from the very beginning of this transaction that everything went smooth. The seller gave me a good quality product for a great price that was brand new and appeared to be better than what was pictured. I plan on purchasing more products in the near future from this seller. The product was shipped and packaged with care and love. Magnificent communication and all of what I said makes this seller a great asset to the eBay community as well as the marketplace.
- y***e (1043)- Feedback left by buyer.Past 6 monthsVerified purchase🏆 SUPER STAR🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 AAAA
- f***f (1522)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (#195434961752)