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Google's Pagerank and Beyond: The Science of Search Engine Rankings
by Langville, Amy N.; Meyer, Carl D. | HC | Good
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Approximately£4.48
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eBay item number:195711193778
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780691122021
- Subject Area
- Computers, Mathematics
- Publication Name
- Google's Pagerank and Beyond : the Science of Search Engine Rankings
- Item Length
- 10 in
- Publisher
- Princeton University Press
- Subject
- Software Development & Engineering / General, Programming / Algorithms, General, Web / Search Engines
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 2 in
- Item Width
- 7 in
- Item Weight
- 24.1 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
Product Identifiers
Publisher
Princeton University Press
ISBN-10
0691122024
ISBN-13
9780691122021
eBay Product ID (ePID)
50789534
Product Key Features
Publication Name
Google's Pagerank and Beyond : the Science of Search Engine Rankings
Format
Hardcover
Language
English
Subject
Software Development & Engineering / General, Programming / Algorithms, General, Web / Search Engines
Publication Year
2006
Type
Textbook
Subject Area
Computers, Mathematics
Number of Pages
240 Pages
Dimensions
Item Length
10 in
Item Height
2 in
Item Width
7 in
Item Weight
24.1 Oz
Additional Product Features
LCCN
2005-938841
Intended Audience
College Audience
LeafCats
378
Lc Classification Number
Tk5105.885.G66l36
Reviews
"[F]or anyone who wants to delve deeply into just how Google's PageRank works, I recommend Google's PageRank and Beyond ."-- Stephen H. Wildstrom, BusinessWeek, "If I were taking, or teaching, a course in linear algebra today, this book would be a godsend." --Ed Gerstner, Nature Physics, This is a worthwhile book. It offers a comprehensive and erudite presentation of PageRank and related search-engine algorithms, and it is written in an approachable way, given the mathematical foundations involved. -- Jonathan Bowen, Times Higher Education Supplement, "The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation." --Pablo Fernndez, Mathematical Intelligencer, [F]or anyone who wants to delve deeply into just how Google's PageRank works, I recommend Google's PageRank and Beyond . -- Stephen H. Wildstrom, BusinessWeek, "This book is written for people who are curious about new science and technology as well as for those with more advanced background in matrix theory.... Much of the book can be easily followed by general readers, while understanding the remaining part requires only a good first course in linear algebra. It can be a reference book for people who want to know more about the ideas behind the currently popular search engines, and it provides an introductory text for beginning researchers in the area of information retrieval."-- Jiu Ding, Mathemathical Reviews, "The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation."-- Pablo Fernndez, Mathematical Intelligencer, " Google's PageRank and Beyond describes the link analysis tool called PageRank, puts it in the context of web search engines and information retrieval, and describes competing methods for ranking webpages. It is an utterly engaging book."-- Bill Satzer, MathDL.maa.org, The book is very attractively and clearly written. The authors succeed to manage in an optimal way the presentation of both basic and more sophisticated concepts involved in the analysis of Google's PageRank, such that the book serves both audiences: the general and the technical scientific public. -- Constantin Popa, Zentralblatt MATH, "The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation."-- Pablo Fernández, Mathematical Intelligencer, ...for anyone who wants to delve deeply into just how Google's PageRank works, I recommendGoogle's PageRank and Beyond. -- Stephen H. Wildstrom, BusinessWeek, "If I were taking, or teaching, a course in linear algebra today, this book would be a godsend."-- Ed Gerstner, Nature Physics, The book is very attractively and clearly written. The authors succeed to manage in an optimal way the presentation of both basic and more sophisticated concepts involved in the analysis of Google's PageRank, such that the book serves both audiences: the general and the technical scientific public., Langville and Meyer present the mathematics in all its detail. . . . But they vary the math with discussions of the many issues involved in building search engines, the 'wars' between search engine developers and those trying to artificially inflate the position of their pages, and the future of search-engine development. . . . "Google's PageRank and Beyond" makes good reading for anyone, student or professional, who wants to understand the details of search engines., This is a worthwhile book. It offers a comprehensive and erudite presentation of PageRank and related search-engine algorithms, and it is written in an approachable way, given the mathematical foundations involved., Google's PageRank and Beyonddescribes the link analysis tool called PageRank, puts it in the context of web search engines and information retrieval, and describes competing methods for ranking webpages. It is an utterly engaging book. -- Bill Satzer, MathDL.maa.org, This book is written for people who are curious about new science and technology as well as for those with more advanced background in matrix theory.... Much of the book can be easily followed by general readers, while understanding the remaining part requires only a good first course in linear algebra. It can be a reference book for people who want to know more about the ideas behind the currently popular search engines, and it provides an introductory text for beginning researchers in the area of information retrieval., "Amy N. Langville and Carl D. Meyer examine the logic, mathematics, and sophistication behind Google's PageRank and other Internet search engine ranking programs. . . . It is an excellent work." --Ian D. Gordon, Library Journal, Langville and Meyer present the mathematics in all its detail. . . . But they vary the math with discussions of the many issues involved in building search engines, the 'wars' between search engine developers and those trying to artificially inflate the position of their pages, and the future of search-engine development. . . . Google's PageRank and Beyond makes good reading for anyone, student or professional, who wants to understand the details of search engines. -- James Hendler, Physics Today, ...for anyone who wants to delve deeply into just how Google's PageRank works, I recommend Google's PageRank and Beyond . -- Stephen H. Wildstrom, BusinessWeek, Langville and Meyer present the mathematics in all its detail. . . . But they vary the math with discussions of the many issues involved in building search engines, the 'wars' between search engine developers and those trying to artificially inflate the position of their pages, and the future of search-engine development. . . . Google's PageRank and Beyond makes good reading for anyone, student or professional, who wants to understand the details of search engines., The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation. -- Pablo Fernández, Mathematical Intelligencer, This book should be at the top of anyone's list as a must-read for those interested in how search engines work and, more specifically how Google is to meet the needs of so many people in so many ways. -- Michael W. Berry, SIAM Review, "This book should be at the top of anyone's list as a must-read for those interested in how search engines work and, more specifically how Google is to meet the needs of so many people in so many ways."-- Michael W. Berry, SIAM Review, Google's PageRank and Beyond describes the link analysis tool called PageRank, puts it in the context of web search engines and information retrieval, and describes competing methods for ranking webpages. It is an utterly engaging book., "The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation." --Pablo Fernández, Mathematical Intelligencer, "The book is very attractively and clearly written. The authors succeed to manage in an optimal way the presentation of both basic and more sophisticated concepts involved in the analysis of Google's PageRank, such that the book serves both audiences: the general and the technical scientific public." --Constantin Popa, Zentralblatt MATH, Honorable Mention for the 2006 Award for Best Professional/Scholarly Book in Computer & Information Science, Association of American Publishers, "[F]or anyone who wants to delve deeply into just how Google's PageRank works, I recommend Google's PageRank and Beyond ." --Stephen H. Wildstrom, BusinessWeek, [F]or anyone who wants to delve deeply into just how Google's PageRank works, I recommend Google's PageRank and Beyond ., "This is a worthwhile book. It offers a comprehensive and erudite presentation of PageRank and related search-engine algorithms, and it is written in an approachable way, given the mathematical foundations involved." --Jonathan Bowen, Times Higher Education Supplement, The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation. -- Pablo Fernandez, Mathematical Intelligencer, Amy N. Langville and Carl D. Meyer examine the logic, mathematics, and sophistication behind Google's PageRank and other Internet search engine ranking programs. . . . It is an excellent work. -- Ian D. Gordon, Library Journal, "Amy N. Langville and Carl D. Meyer examine the logic, mathematics, and sophistication behind Google's PageRank and other Internet search engine ranking programs. . . . It is an excellent work."-- Ian D. Gordon, Library Journal, Langville and Meyer present the mathematics in all its detail. . . . But they vary the math with discussions of the many issues involved in building search engines, the 'wars' between search engine developers and those trying to artificially inflate the position of their pages, and the future of search-engine development. . . .Google's PageRank and Beyondmakes good reading for anyone, student or professional, who wants to understand the details of search engines. -- James Hendler, Physics Today, This book should be at the top of anyone's list as a must-read for those interested in how search engines work and, more specifically how Google is to meet the needs of so many people in so many ways., "This book is written for people who are curious about new science and technology as well as for those with more advanced background in matrix theory.... Much of the book can be easily followed by general readers, while understanding the remaining part requires only a good first course in linear algebra. It can be a reference book for people who want to know more about the ideas behind the currently popular search engines, and it provides an introductory text for beginning researchers in the area of information retrieval." --Jiu Ding, Mathemathical Reviews, " Google's PageRank and Beyond describes the link analysis tool called PageRank, puts it in the context of web search engines and information retrieval, and describes competing methods for ranking webpages. It is an utterly engaging book." --Bill Satzer, MathDL.maa.org, "This book should be at the top of anyone's list as a must-read for those interested in how search engines work and, more specifically how Google is to meet the needs of so many people in so many ways." --Michael W. Berry, SIAM Review, If I were taking, or teaching, a course in linear algebra today, this book would be a godsend. -- Ed Gerstner, Nature Physics, Google's PageRank and Beyond describes the link analysis tool called PageRank, puts it in the context of web search engines and information retrieval, and describes competing methods for ranking webpages. It is an utterly engaging book. -- Bill Satzer, MathDL.maa.org, ...for anyone who wants to delve deeply into just how Google's PageRank works, I recommendGoogle's PageRank and Beyond., This book is written for people who are curious about new science and technology as well as for those with more advanced background in matrix theory.... Much of the book can be easily followed by general readers, while understanding the remaining part requires only a good first course in linear algebra. It can be a reference book for people who want to know more about the ideas behind the currently popular search engines, and it provides an introductory text for beginning researchers in the area of information retrieval. -- Jiu Ding, Mathemathical Reviews, "Google's PageRank and Beyond" describes the link analysis tool called PageRank, puts it in the context of web search engines and information retrieval, and describes competing methods for ranking webpages. It is an utterly engaging book., "The book is very attractively and clearly written. The authors succeed to manage in an optimal way the presentation of both basic and more sophisticated concepts involved in the analysis of Google's PageRank, such that the book serves both audiences: the general and the technical scientific public."-- Constantin Popa, Zentralblatt MATH, "Langville and Meyer present the mathematics in all its detail. . . . But they vary the math with discussions of the many issues involved in building search engines, the 'wars' between search engine developers and those trying to artificially inflate the position of their pages, and the future of search-engine development. . . . Google's PageRank and Beyond makes good reading for anyone, student or professional, who wants to understand the details of search engines." --James Hendler, Physics Today, "This is a worthwhile book. It offers a comprehensive and erudite presentation of PageRank and related search-engine algorithms, and it is written in an approachable way, given the mathematical foundations involved."-- Jonathan Bowen, Times Higher Education Supplement, "Langville and Meyer present the mathematics in all its detail. . . . But they vary the math with discussions of the many issues involved in building search engines, the 'wars' between search engine developers and those trying to artificially inflate the position of their pages, and the future of search-engine development. . . . Google's PageRank and Beyond makes good reading for anyone, student or professional, who wants to understand the details of search engines."-- James Hendler, Physics Today, The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation., Amy N. Langville and Carl D. Meyer examine the logic, mathematics, and sophistication behind Google's PageRank and other Internet search engine ranking programs. . . . It is an excellent work., "The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the Asides interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes. . . . The book also contains some useful resources for computation."-- Pablo Fernndez, Mathematical Intelligencer
Table of Content
Preface ix Chapter 1: Introduction to Web Search Engines 1 1.1 A Short History of Information Retrieval 1 1.2 An Overview of Traditional Information Retrieval 5 1.3 Web Information Retrieval 9 Chapter 2: Crawling, Indexing, and Query Processing 15 2.1 Crawling 15 2.2 The Content Index 19 2.3 Query Processing 21 Chapter 3: Ranking Webpages by Popularity 25 3.1 The Scene in 1998 25 3.2 Two Theses 26 3.3 Query-Independence 30 Chapter 4: The Mathematics of Google's PageRank 31 4.1 The Original Summation Formula for PageRank 32 4.2 Matrix Representation of the Summation Equations 33 4.3 Problems with the Iterative Process 34 4.4 A Little Markov Chain Theory 36 4.5 Early Adjustments to the Basic Model 36 4.6 Computation of the PageRank Vector 39 4.7 Theorem and Proof for Spectrum of the Google Matrix 45 Chapter 5: Parameters in the PageRank Model 47 5.1 The alpha; Factor 47 5.2 The Hyperlink Matrix H 48 5.3 The Teleportation Matrix E 49 Chapter 6: The Sensitivity of PageRank 57 6.1 Sensitivity with respect to alpha; 57 6.2 Sensitivity with respect to H 62 6.3 Sensitivity with respect to v T 63 6.4 Other Analyses of Sensitivity 63 6.5 Sensitivity Theorems and Proofs 66 Chapter 7: The PageRank Problem as a Linear System 71 7.1 Properties of (I -- alhpa;S) 71 7.2 Properties of (I -- alpha;H) 72 7.3 Proof of the PageRank Sparse Linear System 73 Chapter 8: Issues in Large-Scale Implementation of PageRank 75 8.1 Storage Issues 75 8.2 Convergence Criterion 79 8.3 Accuracy 79 8.4 Dangling Nodes 80 8.5 Back Button Modeling 84 Chapter 9: Accelerating the Computation of PageRank 89 9.1 An Adaptive Power Method 89 9.2 Extrapolation 90 9.3 Aggregation 94 9.4 Other Numerical Methods 97 Chapter 10: Updating the PageRank Vector 99 10.1 The Two Updating Problems and their History 100 10.2 Restarting the Power Method 101 10.3 Approximate Updating Using Approximate Aggregation 102 10.4 Exact Aggregation 104 10.5 Exact vs. Approximate Aggregation 105 10.6 Updating with Iterative Aggregation 107 10.7 Determining the Partition 109 10.8 Conclusions 111 Chapter 11: The HITS Method for Ranking Webpages 115 11.1 The HITS Algorithm 115 11.2 HITS Implementation 117 11.3 HITS Convergence 119 11.4 HITS Example 120 11.5 Strengths and Weaknesses of HITS 122 11.6 HITS's Relationship to Bibliometrics 123 11.7 Query-Independent HITS 124 11.8 Accelerating HITS 126 11.9 HITS Sensitivity 126 Chapter 12: Other Link Methods for Ranking Webpages 131 12.1 SALSA 131 12.2 Hybrid Ranking Methods 135 12.3 Rankings based on Traffic Flow 136 Chapter 13: The Future of Web Information Retrieval 139 13.1 Spam 139 13.2 Personalization 142 13.3 Clustering 142 13.4 Intelligent Agents 143 13.5 Trends and Time-Sensitive Search 144 13.6 Privacy and Censorship 146 13.7 Library Classification Schemes 147 13.8 Data Fusion 148 Chapter 14: Resources for Web Information Retrieval 149 14.1 Resources for Getting Started 149 14.2 Resources for Serious Study 150 Chapter 15: The Mathematics Guide 153 15.1 Linear Algebra 153 15.2 Perron-Frobenius Theory 167 15.3 Markov Chains 175 15.4 Perron Complementation 186 15.5 Stochastic Complementation 192 15.6 Censoring 194 15.7 Aggregation 195 15.8 Disaggregation 198 Chapter 16: Glossary 201 Bibliography 207 Index 219
Copyright Date
2006
Dewey Decimal
025.04
Dewey Edition
22
Illustrated
Yes
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