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Mass Media in a Changing World [With DVD-ROM] by Rodman, George
by Rodman, George | PB | LikeNew
US $9.75
Approximately£7.72
Condition:
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreAbout condition
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Located in: Aurora, Illinois, United States
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Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230
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eBay item number:195895579853
Item specifics
- Condition
- Like New
- Seller notes
- Binding
- Paperback
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780073342993
- Subject Area
- Social Science
- Publication Name
- Mass Media in a Changing World
- Publisher
- McGraw-Hill Higher Education
- Item Length
- 10.9 in
- Subject
- Media Studies
- Publication Year
- 2007
- Type
- Textbook
- Format
- Trade Paperback / Mixed Lot
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 45 Oz
- Item Width
- 8.5 in
- Number of Pages
- 576 Pages
About this product
Product Information
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073342998
ISBN-13
9780073342993
eBay Product ID (ePID)
58650148
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Mass Media in a Changing World
Publication Year
2007
Subject
Media Studies
Type
Textbook
Subject Area
Social Science
Format
Trade Paperback / Mixed Lot
Dimensions
Item Height
0.9 in
Item Weight
45 Oz
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
2
Dewey Edition
22
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
302.23
Table of Content
About the Author Detailed Contents List of Boxes Preface Guided Tour PART 1: OVERVIEW Chapter 1: Introduction: Media in a Changing World Chapter 2: Media Impact: Mass Communication Research and Effects PART 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic News: Information as Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Index
Copyright Date
2008
Item description from the seller
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Product ratings and reviews
Most relevant reviews
- 03 Feb, 2009
For Mass Media and Society class
- 02 Mar, 2008
Very helpful and interesting!
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