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Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation, H...
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Located in: Castle Donington, United Kingdom
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eBay item number:196316280162
Item specifics
- Condition
- Book Title
- Breakthrough Zone : Harnessing Consumer Creativity for Business I
- ISBN
- 9780470855393
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation
- Item Height
- 254mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 614g
- Number of Pages
- 248 Pages
About this product
Product Information
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' process Explores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470855393
eBay Product ID (ePID)
89022331
Product Key Features
Publication Name
Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2003
Type
Textbook
Number of Pages
248 Pages
Dimensions
Item Height
254mm
Item Width
189mm
Item Weight
614g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Far Corner Europe Limited
Barbara Blake
19-20 Bourne Court
Southend Road
Woodford Green
Essex
IG8 8HD
United Kingdom
Value added tax number:
- GB 307932304
Company registration number:
- 10691061
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eBay item number:196316280162
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Seller Feedback (81,794)
a***5 (37)- Feedback left by buyer.
Past 6 months
Verified purchase
Great item, exactly as described. The packaging was very poor but item arrived undamaged. Communications and dispatch time were also poor but overall a successful transaction.
r***c (1945)- Feedback left by buyer.
Past 6 months
Verified purchase
Pros - polite communication, low prices, generous discount offered for damaged book.
Cons - very slow communication which tends to be generic and promises much but delivers little, heavy book was sent in a jiffy bag and arrived damaged, had to get Ebay involved to action the promised partial refund.
Summary - 'pile it high and sell it cheap' organisation which is unable to provide efficient customer service and makes the mistake of not packaging books correctly. Will not buy from them again.
g***e (288)- Feedback left by buyer.
Past year
Verified purchase
Happy with item , communication with seller and price . some feedback for buyers and seller ,item came in a thin single layer bubble wrap envelope when it is a heavy ,easily damageable item , lucky it was intact and undamaged , and second item came faster than date once purchased but was listed at 3-5 days which wasn't exactly accurate