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Brand Relevance : Making Competitors Irrelevant, Hardcover by Aaker, David A....
£18.01
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Located in: Castle Donington, United Kingdom
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eBay item number:196327357345
Item specifics
- Condition
- Book Title
- Brand Relevance : Making Competitors Irrelevant
- ISBN
- 9780470613580
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Relevance: Making Competitors Irrelevant
- Item Height
- 229mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 584g
- Number of Pages
- 400 Pages
About this product
Product Information
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470613580
eBay Product ID (ePID)
97666339
Product Key Features
Publication Name
Brand Relevance: Making Competitors Irrelevant
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Height
229mm
Item Width
156mm
Item Weight
584g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Far Corner Europe Limited
Barbara Blake
19-20 Bourne Court
Southend Road
Woodford Green
Essex
IG8 8HD
United Kingdom
Value added tax number:
- GB 307932304
Company registration number:
- 10691061
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eBay item number:196327357345
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| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
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Seller Feedback (81,923)
a***5 (39)- Feedback left by buyer.
Past 6 months
Verified purchase
Great item, exactly as described. The packaging was very poor but item arrived undamaged. Communications and dispatch time were also poor but overall a successful transaction.
r***c (1949)- Feedback left by buyer.
Past 6 months
Verified purchase
Pros - polite communication, low prices, generous discount offered for damaged book.
Cons - very slow communication which tends to be generic and promises much but delivers little, heavy book was sent in a jiffy bag and arrived damaged, had to get Ebay involved to action the promised partial refund.
Summary - 'pile it high and sell it cheap' organisation which is unable to provide efficient customer service and makes the mistake of not packaging books correctly. Will not buy from them again.
g***e (288)- Feedback left by buyer.
Past year
Verified purchase
Happy with item , communication with seller and price . some feedback for buyers and seller ,item came in a thin single layer bubble wrap envelope when it is a heavy ,easily damageable item , lucky it was intact and undamaged , and second item came faster than date once purchased but was listed at 3-5 days which wasn't exactly accurate
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