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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the...
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Located in: West Hartford, Connecticut, United States
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eBay item number:196365009128
Item specifics
- Condition
- ISBN
- 9781591396192
- Book Title
- Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
- Item Length
- 9.5 in
- Publisher
- Harvard Business Review Press
- Publication Year
- 2005
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Leadership, Marketing / General, International / Marketing, Management, Strategic Planning
- Item Width
- 6.4 in
- Item Weight
- 19.9 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1591396190
ISBN-13
9781591396192
eBay Product ID (ePID)
30889143
Product Key Features
Book Title
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Topic
Leadership, Marketing / General, International / Marketing, Management, Strategic Planning
Publication Year
2005
Illustrator
Yes
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.5 in
Item Height
1 in
Item Width
6.4 in
Item Weight
19.9 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5415.153.K53 2005
Reviews
"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider, "one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." — Business Insider
Copyright Date
2005
Lccn
2004-020857
Dewey Decimal
658.8/02
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196365009128
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West Hartford, Connecticut, United States
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $3.99 (approx £3.13) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Tue, 18 Jun and Fri, 21 Jun to 43230 |
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| Will usually dispatch within 3 working days of receiving cleared payment. |
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Book came brand new and wrapped in the original plastic. Very happy with the price and the item description matched exactly. Recommend doing business with this seller.
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Great price, condition as described, fast delivery, securely packaged. I would buy from them again.
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Product ratings and reviews
Most relevant reviews
- 04 Aug, 2006
Author worth reading.
- 08 Feb, 2020
Good
Verified purchase: YesCondition: Pre-ownedSold by: thrift.books
- 17 Jul, 2019
Must read marketing book
Verified purchase: YesCondition: Pre-ownedSold by: goodwill_industries_of_san_diego-books
- 22 Dec, 2017
Great book
Verified purchase: YesCondition: Pre-ownedSold by: thrift.books
- 19 May, 2020
Great strategic guide
Verified purchase: YesCondition: Pre-ownedSold by: thrift.books
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