Picture 1 of 3
Gallery
Picture 1 of 3
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to...
by Moore, Geoffrey A. | PB | VeryGood
US $34.00
Approximately£25.45
Condition:
“First printing of 3rd edition. Minimal wear and bumping to corners is consistent with age and use. ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowCrossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
Free Economy Shipping.
Estimated between Thu, 16 Oct and Wed, 22 Oct to 94104
Located in: Aurora, Illinois, United States
Returns:
30 days return. Seller pays for return postage.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:196458049754
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780062292988
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062292986
ISBN-13
9780062292988
eBay Product ID (ePID)
167765618
Product Key Features
Edition
3
Book Title
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages
288 Pages
Language
English
Topic
Marketing / General, Reference, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General
Publication Year
2014
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
7.7 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets., The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. "
LC Classification Number
HF5439.H54M66 2014
Item description from the seller
Seller business information
About this seller
ThriftBooks
99.1% positive Feedback•20.0M items sold
Registered as a business seller
Popular categories from this shop
Seller Feedback (5,849,721)
- e***- (122)- Feedback left by buyer.Past monthVerified purchaseUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Feedback left by buyer.Past 6 monthsVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (#197064259889)
- 7***j (851)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
Product ratings and reviews
Most relevant reviews
- 13 Apr, 2016
book is printed on low quality paper
Verified purchase: YesCondition: Pre-ownedSold by: *gopeachy*
More to explore:
- Non-Fiction Fiction Books & Marketing International Edition,
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Adult Learning & University Books,
- Xcite Best-Selling Fiction Books, Comics and Magazines,
- Non-Fiction Marketing Fiction & Non-Fiction Books,
- Cookbooks Non-Fiction Marketing Fiction & Non-Fiction Books,
- Cross Stitcher Magazines
Popular categories from this shop
Seller Feedback (5,849,721)
- e***- (122)- Feedback left by buyer.Past monthVerified purchaseUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Feedback left by buyer.Past 6 monthsVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (#197064259889)
- 7***j (851)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.