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Gamify by Burke, Biran
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A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- Book Title
- Gamify
- ISBN
- 9781937134853
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
1937134857
ISBN-13
9781937134853
eBay Product ID (ePID)
170147926
Product Key Features
Number of Pages
192 Pages
Publication Name
Gamify : How Gamification Motivates People to Do Extraordinary Things
Language
English
Subject
Careers / General, Organizational Behavior, Motivational, General, Motivational & Inspirational
Publication Year
2014
Type
Textbook
Subject Area
Games & Activities, Self-Help, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
13.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2014-000503
Reviews
"Burke is one of the leading experts and biggest thinkers in the enterprise gamification space. Gamify is a book every CEO must read to gain an understanding of what the future holds with these exciting and powerful techniques." - Gabe Zichermann, founder & CEO of Dopamine and Gamification Co "A gamification game changer! Brian Burke has done what few in the field have ever done before. He's brought depth, humanity, and real purpose to the subject of gamification. A great read, an invaluable tool, and a superb read from an insightful man." - Kevin Allen, chairman and founder of Planet Jockey and best-selling author of The Hidden Agenda: A Proven Way to Win Business and Create a Following "In Gamify: How Gamification Motivates People to Do Extraordinary Things, Burke draws on Gartner's proven research methodology and unique access to a broad swath of enterprise managers, thought leaders, top analysts, and vendors to provide an objective view of what is happening in gamification. Burke cuts through the hype surrounding this important nascent technology to provide unbiased and practical analysis and advice to businesses and public sector organizations. One of the key strengths of the book is the sheer number of examples and mini-case studies that Burke provides. For any person who wants to know more about gamification and whether it is relevant to their situation, Gamify is the first book they should reach for." - Carter Lusher, independent observer of disruptive technology trends and former analyst focused on gamification " Gamify provides valuable information about what to consider in projects so as to deliver effective solutions for our players. It lays out key concepts for proper player-centric design to make your project a success, allowing you to get closer to being one of the 20% of projects that work, instead of the 80 % that do not." - Sergio Jiménez, creator of Gamification Model Canvas, founder of Game On! Lab, and co-founder of Gamification World Congress, Burke is one of the leading experts and biggest thinkers in the enterprise gamification space. Gamify is a book every CEO must read to gain an understanding of what the future holds with these exciting and powerful techniques." -- Gabe Zichermann, founder & CEO of Dopamine and Gamification Co A gamification game changer! Brian Burke has done what few in the field have ever done before. He's brought depth, humanity, and real purpose to the subject of gamification. A great read, an invaluable tool, and a superb read from an insightful man." -- Kevin Allen, chairman and founder of Planet Jockey and best-selling author of The Hidden Agenda: A Proven Way to Win Business and Create a Following In Gamify: How Gamification Motivates People to Do Extraordinary Things, Burke draws on Gartner's proven research methodology and unique access to a broad swath of enterprise managers, thought leaders, top analysts, and vendors to provide an objective view of what is happening in gamification. Burke cuts through the hype surrounding this important nascent technology to provide unbiased and practical analysis and advice to businesses and public sector organizations. One of the key strengths of the book is the sheer number of examples and mini-case studies that Burke provides. For any person who wants to know more about gamification and whether it is relevant to their situation, Gamify is the first book they should reach for." -- Carter Lusher, independent observer of disruptive technology trends and former analyst focused on gamification Gamify provides valuable information about what to consider in projects so as to deliver effective solutions for our players. It lays out key concepts for proper player-centric design to make your project a success, allowing you to get closer to being one of the 20% of projects that work, instead of the 80 % that do not." -- Sergio Jiménez, creator of Gamification Model Canvas, founder of Game On! Lab, and co-founder of Gamification World Congress, Burke is one of the leading experts and biggest thinkers in the enterprise gamification space. Gamify is a book every CEO must read to gain an understanding of what the future holds with these exciting and powerful techniques." – Gabe Zichermann, founder & CEO of Dopamine and Gamification Co A gamification game changer! Brian Burke has done what few in the field have ever done before. He's brought depth, humanity, and real purpose to the subject of gamification. A great read, an invaluable tool, and a superb read from an insightful man." – Kevin Allen, chairman and founder of Planet Jockey and best-selling author of The Hidden Agenda: A Proven Way to Win Business and Create a Following In Gamify: How Gamification Motivates People to Do Extraordinary Things, Burke draws on Gartner's proven research methodology and unique access to a broad swath of enterprise managers, thought leaders, top analysts, and vendors to provide an objective view of what is happening in gamification. Burke cuts through the hype surrounding this important nascent technology to provide unbiased and practical analysis and advice to businesses and public sector organizations. One of the key strengths of the book is the sheer number of examples and mini-case studies that Burke provides. For any person who wants to know more about gamification and whether it is relevant to their situation, Gamify is the first book they should reach for." – Carter Lusher, independent observer of disruptive technology trends and former analyst focused on gamification Gamify provides valuable information about what to consider in projects so as to deliver effective solutions for our players. It lays out key concepts for proper player-centric design to make your project a success, allowing you to get closer to being one of the 20% of projects that work, instead of the 80 % that do not." – Sergio Jiménez, creator of Gamification Model Canvas, founder of Game On! Lab, and co-founder of Gamification World Congress, "Burke is one of the leading experts and biggest thinkers in the enterprise gamification space. Gamify is a book every CEO must read to gain an understanding of what the future holds with these exciting and powerful techniques." - Gabe Zichermann, founder & CEO of Dopamine and Gamification Co "A gamification game changer! Brian Burke has done what few in the field have ever done before. He's brought depth, humanity, and real purpose to the subject of gamification. A great read, an invaluable tool, and a superb read from an insightful man." - Kevin Allen, chairman and founder of Planet Jockey and best-selling author of The Hidden Agenda: A Proven Way to Win Business and Create a Following "In Gamify: How Gamification Motivates People to Do Extraordinary Things, Burke draws on Gartner's proven research methodology and unique access to a broad swath of enterprise managers, thought leaders, top analysts, and vendors to provide an objective view of what is happening in gamification. Burke cuts through the hype surrounding this important nascent technology to provide unbiased and practical analysis and advice to businesses and public sector organizations. One of the key strengths of the book is the sheer number of examples and mini-case studies that Burke provides. For any person who wants to know more about gamification and whether it is relevant to their situation, Gamify is the first book they should reach for." - Carter Lusher, independent observer of disruptive technology trends and former analyst focused on gamification " Gamify provides valuable information about what to consider in projects so as to deliver effective solutions for our players. It lays out key concepts for proper player-centric design to make your project a success, allowing you to get closer to being one of the 20% of projects that work, instead of the 80 % that do not." - Sergio Jimnez, creator of Gamification Model Canvas, founder of Game On! Lab, and co-founder of Gamification World Congress
Illustrated
Yes
Synopsis
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This book goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals., Organizations are facing an engagement crisis, regardless of whether they are targeting customers, employees, or communities. Until now, gamification, which leverages game mechanics, has offered up badges and rewards to entice these audiences. Gamify takes this to a new level, offering a powerful approach for motivating people to achieve their goals, while at the same time achieving organizational objectives., Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cyc≤ it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This book goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.
LC Classification Number
HF5549.5.M63B875
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One Planet Books
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- s***n (408)- Feedback left by buyer.Past monthVerified purchaseJust as described, book was like new. Item shipped in a box, great!, however, the box was much bigger than the book with nothing to hold the book inside so it got banged around inside the box during shipping. Used boxes that fit better or packaging material.
- n***4 (76)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller! One Planet Books provided me with the very best value on this new, high-quality book! It's a rare find at this quality & value -- PLUS, super fast shipping! I'm totally amazed that exceptional sellers like One Planet Books still exist who truly care about the customer. Even the box that the book was packaged in was sturdy & made just for books! My book arrived in perfectly new condition & appearance, fast delivery, all-in-all the best experience I could ever hope for! THANK YOU!Troubled Memories: Iconic Mexican Women and the Traps of Representation (Gender (#196555213893)
- r***r (1)- Feedback left by buyer.Past yearVerified purchaseArrived sooner than predicted, packaged well and in decent condition. The cover and back cover are pretty beat up, but the inside is undamaged. Description was not totally accurate (for example, the page count was different--but it doesn't appear that any pages are missing), but for the price point, it can't be beat. I would definitely buy from this seller again.The Paralegal Professional (4th Edition) by Goldman, Thomas F. (#196447639550)
Seller Feedback (44,150)
- s***n (408)- Feedback left by buyer.Past monthVerified purchaseJust as described, book was like new. Item shipped in a box, great!, however, the box was much bigger than the book with nothing to hold the book inside so it got banged around inside the box during shipping. Used boxes that fit better or packaging material.
- n***4 (76)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller! One Planet Books provided me with the very best value on this new, high-quality book! It's a rare find at this quality & value -- PLUS, super fast shipping! I'm totally amazed that exceptional sellers like One Planet Books still exist who truly care about the customer. Even the box that the book was packaged in was sturdy & made just for books! My book arrived in perfectly new condition & appearance, fast delivery, all-in-all the best experience I could ever hope for! THANK YOU!Troubled Memories: Iconic Mexican Women and the Traps of Representation (Gender (#196555213893)
- r***r (1)- Feedback left by buyer.Past yearVerified purchaseArrived sooner than predicted, packaged well and in decent condition. The cover and back cover are pretty beat up, but the inside is undamaged. Description was not totally accurate (for example, the page count was different--but it doesn't appear that any pages are missing), but for the price point, it can't be beat. I would definitely buy from this seller again.The Paralegal Professional (4th Edition) by Goldman, Thomas F. (#196447639550)