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Launching New Ventures: An Entrepreneurial Approach by Allen, Kathleen R.

by Allen, Kathleen R. | HC | VeryGood
ThriftBooks
(3934225)
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US $6.11
Approximately£4.52
Condition:
Very Good
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ... Read moreAbout condition
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Last updated on 25 Jun, 2025 20:23:47 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Hardcover
Book Title
Launching New Ventures
Weight
2 lbs
Product Group
Book
IsTextBook
No
ISBN
9781305102507

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1305102509
ISBN-13
9781305102507
eBay Product ID (ePID)
204017001

Product Key Features

Number of Pages
608 Pages
Publication Name
Launching New Ventures : an Entrepreneurial Approach
Language
English
Publication Year
2015
Subject
New Business Enterprises, Management, Small Business, Strategic Planning
Type
Textbook
Subject Area
Business & Economics
Author
Kathleen R. Allen
Format
Hardcover

Dimensions

Item Height
9.1 in
Item Weight
37.6 Oz
Item Length
1.3 in
Item Width
7.6 in

Additional Product Features

Edition Number
7
Intended Audience
College Audience
LCCN
2014-955990
Dewey Edition
23
Reviews
I would describe it as a very valuable book that addresses the skill sets necessary for students to begin thinking in ways that are more creative and productive... and can lead them to successful careers that they otherwise would have never realized., This book is worth looking at. It has a well-organized structure with an easy-to-follow style and layout. The content is current with good teaching resources.
Illustrated
Yes
Dewey Decimal
658.1141
Table Of Content
Part I: ENTREPRENEURSHIP AND OPPORTUNITY.1. Understanding Entrepreneurship.2. Preparing for the Entrepreneurial Journey.3. Creating Opportunity.Part II: FEASIBILITY ANALYSIS.4. Analyzing the Industry and Market.5. Developing and Testing a Business Model.6. Prototyping a Solution.7. Protecting the Startup's Assets.8. Calculating Startup Capital Requirements.9. Building the Founding Team.Part III: BUSINESS DESIGN.10. Preparing a Business Plan.11. Designing an Entrepreneurial Organization.12. Choosing the Legal Form of Organization.13. Developing the Startup Marketing Plan.14. Creating a Startup Funding Strategy.15. Incorporating Ethics and Social Responsibility Into the Business.Part IV: PLANNING FOR GROWTH AND CHANGE.16. Planning for Growth and Change.17. Funding Growth.Case Studies.
Synopsis
LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the development and testing of a new business model through feasibility analysis. Part Three focuses on the planning that goes into designing an effective, scalable startup organization. Part Four looks at planning for growth and change in the new organization.
LC Classification Number
HD62.5

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