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Activation Imperative : How to Build Brands and Business by Inspiring Action,...
£39.82
Condition:
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Postage:
£15.99 Standard Int'l Postage.
Located in: Castle Donington, United Kingdom
Delivery:
Estimated between Tue, 8 Jul and Thu, 17 Jul to 94104
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:197237641634
Item specifics
- Condition
- Book Title
- Activation Imperative : How to Build Brands and Business by Inspi
- ISBN
- 9781442257047
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Activation Imperative: How to Build Brands and Business by Inspiring Action
- Item Height
- 236 mm
- Publisher
- Rowman & Littlefield
- Subject
- Advertising, Marketing
- Item Weight
- 458 g
- Item Width
- 158 mm
- Number of Pages
- 222 Pages
About this product
Product Information
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today's more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
Product Identifiers
Publisher
Rowman & Littlefield
ISBN-13
9781442257047
eBay Product ID (ePID)
229178607
Product Key Features
Number of Pages
222 Pages
Publication Name
The Activation Imperative: How to Build Brands and Business by Inspiring Action
Language
English
Subject
Advertising, Marketing
Publication Year
2016
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
458 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 307932304
CRN: 10691061
About this seller
superbookdeals
96.7% positive Feedback•331K items sold
Registered as a business seller
Seller Feedback (94,071)
- e***a (253)- Feedback left by buyer.Past monthVerified purchaseIt was a pleasure doing business. Item was exactly as described. Priced sensibly. Well packed. Posted immediately. Arrived safely. Communication and information was prompt, accurate and courteous. All over a 5 star service.
- 3***3- Feedback left by buyer.Past monthVerified purchaseAn excellent eBay seller. Great communication. They worked with me to ensure a great experience. The book I bought was all better than described, packed very well and securely, and shipped fast. The asked amount was a very fair market value. I would highly recomment this seller, and would not hesitate to order from them again. Thank you!
- h***h (447)- Feedback left by buyer.Past 6 monthsVerified purchaseThe Star Wars Legends: Tales of the Jedi Omnibus Hardcover was fairly priced, promptly dispatched and it arrived in Brand New Sealed condition as described on the listing. It was a quality purchase from an excellent seller. I would highly recommend anyone to buy from this seller in the future.
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Seller Feedback (94,071)
- e***a (253)- Feedback left by buyer.Past monthVerified purchaseIt was a pleasure doing business. Item was exactly as described. Priced sensibly. Well packed. Posted immediately. Arrived safely. Communication and information was prompt, accurate and courteous. All over a 5 star service.
- 3***3- Feedback left by buyer.Past monthVerified purchaseAn excellent eBay seller. Great communication. They worked with me to ensure a great experience. The book I bought was all better than described, packed very well and securely, and shipped fast. The asked amount was a very fair market value. I would highly recomment this seller, and would not hesitate to order from them again. Thank you!
- h***h (447)- Feedback left by buyer.Past 6 monthsVerified purchaseThe Star Wars Legends: Tales of the Jedi Omnibus Hardcover was fairly priced, promptly dispatched and it arrived in Brand New Sealed condition as described on the listing. It was a quality purchase from an excellent seller. I would highly recommend anyone to buy from this seller in the future.