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BrandPromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Oth...
£31.39
Condition:
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Postage:
£19.99 Standard Int'l Postage.
Located in: Castle Donington, United Kingdom
Delivery:
Estimated between Mon, 30 Jun and Thu, 10 Jul to 43230
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eBay item number:197264941471
Item specifics
- Condition
- Book Title
- BrandPromise : How Costco, Ketel One, Make-a-wish, Tourism Vancou
- ISBN
- 9780071494410
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
- Item Height
- 236 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Marketing
- Item Weight
- 558 g
- Item Width
- 160 mm
- Number of Pages
- 288 Pages
About this product
Product Information
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise (R), his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a one-of-a-kind brand that customers, employees, and shareholders will trust and support for years to come. A brand's promise is the new currency for success, says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books. Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer's lives 2) Inspire employee partnership, passion, and support 3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective. The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver. The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops. The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, Annika's strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success. Great stars may be born, but it's the celebrities that embrace the principles of BrandScience that enjoy long term brand success. The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071494410
eBay Product ID (ePID)
88990495
Product Key Features
Number of Pages
288 Pages
Publication Name
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
558 g
Item Width
160 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 307932304
CRN: 10691061
About this seller
superbookdeals
96.3% positive Feedback•329K items sold
Registered as a business seller
Seller Feedback (92,458)
- e***a (236)- Feedback left by buyer.Past monthVerified purchaseIt was a pleasure doing business. Item was exactly as described. Priced sensibly. Well packed. Posted immediately. Arrived safely. Communication and information was prompt, accurate and courteous. All over a 5 star service.
- 3***3- Feedback left by buyer.Past monthVerified purchaseAn excellent eBay seller. Great communication. They worked with me to ensure a great experience. The book I bought was all better than described, packed very well and securely, and shipped fast. The asked amount was a very fair market value. I would highly recomment this seller, and would not hesitate to order from them again. Thank you!
- h***h (444)- Feedback left by buyer.Past 6 monthsVerified purchaseThe Star Wars Legends: Tales of the Jedi Omnibus Hardcover was fairly priced, promptly dispatched and it arrived in Brand New Sealed condition as described on the listing. It was a quality purchase from an excellent seller. I would highly recommend anyone to buy from this seller in the future.
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Seller Feedback (92,458)
- e***a (236)- Feedback left by buyer.Past monthVerified purchaseIt was a pleasure doing business. Item was exactly as described. Priced sensibly. Well packed. Posted immediately. Arrived safely. Communication and information was prompt, accurate and courteous. All over a 5 star service.
- 3***3- Feedback left by buyer.Past monthVerified purchaseAn excellent eBay seller. Great communication. They worked with me to ensure a great experience. The book I bought was all better than described, packed very well and securely, and shipped fast. The asked amount was a very fair market value. I would highly recomment this seller, and would not hesitate to order from them again. Thank you!
- h***h (444)- Feedback left by buyer.Past 6 monthsVerified purchaseThe Star Wars Legends: Tales of the Jedi Omnibus Hardcover was fairly priced, promptly dispatched and it arrived in Brand New Sealed condition as described on the listing. It was a quality purchase from an excellent seller. I would highly recommend anyone to buy from this seller in the future.