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A Smile in the Mind - Revised and Expanded Edition

Eaton Books
(628)
Registered as a business seller
£66.99
Condition:
Good
Breathe easy. Returns accepted.
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Located in: Norwich, United Kingdom
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eBay item number:197266755516
Last updated on 13 Jun, 2025 11:05:49 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
ISBN
9780714869353
Publication Year
2016
Format
Paperback
Language
English
Book Title
A Smile in the Mind-Revised and Expanded Edition: Witty Thinking in Graphic Design
Item Height
290mm
Author
David Stuart, Beryl Mcalhone, Greg Quinton, Nick Asbury
Publisher
Phaidon Press LTD
Item Width
250mm
Number of Pages
272 Pages

About this product

Product Information

Forty years of witty thinking from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal

Product Identifiers

Publisher
Phaidon Press LTD
ISBN-13
9780714869353
eBay Product ID (ePID)
223771132

Product Key Features

Book Title
A Smile in the Mind-Revised and Expanded Edition: Witty Thinking in Graphic Design
Author
David Stuart, Beryl Mcalhone, Greg Quinton, Nick Asbury
Format
Paperback
Language
English
Publication Year
2016
Number of Pages
272 Pages

Dimensions

Item Height
290mm
Item Width
250mm

Additional Product Features

Title_Author
David Stuart, Greg Quinton, Beryl Mcalhone, Nick Asbury
Country/Region of Manufacture
United Kingdom

Item description from the seller

Seller business information

VAT number: GB 480316406
About this seller

Eaton Books

100% positive Feedback1.6K items sold

Joined Jun 2021
Registered as a business seller

Detailed seller ratings

Average for the last 12 months
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    Quickly dispatched and well packaged. Item was exactly as advertised in appearance and turned up in good quality condition. Would definitely use this seller again and highly recommend, especially if looking for rarer items. I cannot say it was good value because of the price relating to the items rare nature however, if you want to complete a collection and you need the rarest item to complete it then I’d say it was worth it.
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    Great seller experience. Book was quickly received, is in mint condition, was very well packed and wrapped. I have used this seller several times and have always been delighted with service, prices quality and prices.
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    Great eBay experience. Book just as described and priced well for condition. Good communication and well packaged. Arrived in good time. Thank you!