About this product

Product Identifiers

PublisherTaschen

ISBN-10383652662X

ISBN-139783836526623

eBay Product ID (ePID)28038619453

Product Key Features

Book TitleMenu Design in America

Number of Pages392 Pages

LanguageMultiple Languages

Publication Year2011

TopicFood, Lodging & Transportation / Restaurants, History, Graphic Arts / Illustration, Decorative Arts

IllustratorYes

GenreDesign, Travel, Cooking

AuthorJohn Mariani, Steven Heller

FormatHardcover

Dimensions

Item Height1.6 in

Item Weight111.5 Oz

Item Length12.4 in

Item Width9.8 in

Additional Product Features

Intended AudienceTrade

ReviewsMenu design: a must have for any foodie. Just hot off the press is this great book by TASCHEN: Hundred Years of Menu Designs...We love it!, From the nation that brought us the supersized meal comes this elegant survey of gastronomic graphics., Whilst providing an extraordinary collection of paper ephemera - ranging from the weird to the wonderful - this publication also serves as a great history of restaurants and dining out in America.

Edition DescriptionMultilanguage edition

SynopsisUntil restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history., Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history., Gastronomy meets graphics, in this irresistible collection of American menus from the mid-19th century to the 1980s. Not only an excellent insight into our evolving eating habits, this lineup of some 800 designs also serves as a history of graphic styles, designed to entice, excite, and titillate our palates over the years.

LC Classification NumberNC1002.M4