Back to home page
|Listed in category:

Picture 1 of 1

Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads by Luke Sullivan... - Picture 1 of 1
Stock photo
Have one to sell?
Sell it yourself
bretterb0
(551)
Registered as a private seller
Consumer protection regulations resulting from EU consumer law are therefore not applicable. eBay buyer protection still applies to most purchases.
Seller's other items
Contact seller

Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads by Luke Sullivan...

£7.83
or Best Offer
Condition:
Very Good
Postage:
Will post to United States. Read item description or contact seller for postage options.
Located in: Tiverton, United Kingdom
Delivery:
Varies
Returns:
No returns accepted.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:203257137030
Last updated on 02 Mar, 2021 16:28:53 GMTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Narrative Type
Non-Fiction
ISBN
9780471281399
Publication Name
Hey, Whipple, Squeeze This!: a Guide to Creating Great Ads
Publisher
John Wiley & Sons AND Sons LTD
Subject
Advertising
Publication Year
2003
Series
Adweek Magazine Series
Type
Textbook
Format
Paperback
Language
English
Item Height
231 mm
Author
Luke Sullivan
Item Weight
369 g
Item Width
151 mm
Number of Pages
304 Pages

About this product

Product Information

Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part expose, Hey Whipple, Squeeze This is both an insider's guide to writing great ads and an unapologetic send up of all that's heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories. PRAISE FOR THE FIRST EDITION: Luke Sullivan writes just about as relevant an advertising read as you can get. It's a perfect lesson in advertising for newcomers and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession. Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide Luke Sullivan knows the business and writes about it with ...gentle wit and insight. Dan G. Wieden, Wieden & Kennedy The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it. Tim Delaney, Leagas-Delaney, London In an advertising world filled with glib, fast-talking experts' more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads. Tim McElligott, cofounder, Fallon McElligott

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471281399
eBay Product ID (ePID)
91783395

Product Key Features

Number of Pages
304 Pages
Language
English
Publication Name
Hey, Whipple, Squeeze This!: a Guide to Creating Great Ads
Publication Year
2003
Subject
Advertising
Type
Textbook
Author
Luke Sullivan
Series
Adweek Magazine Series
Format
Paperback

Dimensions

Item Height
231 mm
Item Weight
369 g
Item Width
151 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Luke Sullivan

Item description from the seller

About this seller

bretterb0

100% positive Feedback•554 items sold

Joined Oct 2004
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller's other itemsContact

Seller Feedback (385)

All ratings
Positive
Neutral
Negative
  • a***7 (2227)- Feedback left by buyer.
    More than a year ago
    Verified purchase
    speedy delivery well packaged great value excellent a****
    Accu Chek Performa Blood Glucose Monitor / Meter/System + Strips - NEW (#203791395019)
  • d***m (980)- Feedback left by buyer.
    More than a year ago
    Verified purchase
    item as described no issues quick postage top seller many thanks
    AgaMatrix WaveSense Jazz Blood Glucose Monitor /Meter - NEW (#203748126722)
  • s***o (1018)- Feedback left by buyer.
    More than a year ago
    Verified purchase
    Great Seller. Thank you!
    Konica Minolta TNP49K Black Toner Bizhub C3851/C3851FS C3351 A95W150 Original (#204416945778)
See all Feedback

More to explore: