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AdWords For Dummies - Howie Jacobson, GOOD+.
US $10.99
Approximately£8.70
or Best Offer
Condition:
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Located in: Fort Myers, Florida, United States
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Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230
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eBay item number:204431137107
Item specifics
- Condition
- Series
- COMPUTER SCIENCE
- Subject Area
- computer science
- Custom Bundle
- No
- Educational Level
- Adult & Further Education
- Personalized
- No
- Level
- Advanced
- Features
- SOFTCOVER
- Country/Region of Manufacture
- United States
- Subject
- Computer Science
- ISBN
- 9780470152522
- Book Title
- Adwords for Dummies
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.5 in
- Publication Year
- 2007
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Computers, Business & Economics
- Topic
- Internet / General, E-Commerce / Internet Marketing
- Item Weight
- 21.7 Oz
- Item Width
- 7.8 in
- Number of Pages
- 408 Pages
About this product
Product Information
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470152524
ISBN-13
9780470152522
eBay Product ID (ePID)
60292051
Product Key Features
Book Title
Adwords for Dummies
Number of Pages
408 Pages
Language
English
Publication Year
2007
Topic
Internet / General, E-Commerce / Internet Marketing
Illustrator
Yes
Genre
Computers, Business & Economics
Type
Textbook
Format
Perfect
Dimensions
Item Height
0.8 in
Item Weight
21.7 Oz
Item Length
9.5 in
Item Width
7.8 in
Additional Product Features
Intended Audience
Trade
LCCN
Hf5415.1265
Table of Content
Introduction.Part I: Becoming a Google Advertiser.Chapter 1: Profiting from the Pay-Per-Click Revolution.Chapter 2: Setting Up Your Starter Edition Account.Chapter 3: Setting Up Your Standard Edition Account.Part II: Launching Your AdWords Campaign.Chapter 4: Discovering Your Online Market.Chapter 5: Choosing the Right Keywords.Chapter 6: Writing Magnetic Ads.Part III: Managing Your AdWords Campaigns.Chapter 7: Deciding Where and When to Show Your Ads.Chapter 8: Improving Your Campaigns through Keyword Management.Chapter 9: Getting It Done with AdWords Tools.Part IV: Converting Clicks to Clink.Chapter 10: Giving Your Customer a Soft Landing on Your Web Site.Chapter 11: Following Up with Your Prospects .Chapter 12: Building a "Climb the Ladder" Web Site.Part V: Testing Your Strategies and Tracking Your Results.Chapter 13: How You Can't Help Becoming an Advertising Genius.Chapter 14: Slashing Your Costs with Conversion Tracking.Chapter 15: Making More Sales with Google Analytics.Part VI: The Part of Tens.Chapter 16: The Ten Most Serious AdWords Beginner's Mistakes.Chapter 17: Ten AdWords Case Studies.Index.
Copyright Date
2007
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:204431137107
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Item location:
Fort Myers, Florida, United States
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Postage and packaging | To | Service | Delivery*See Delivery notes |
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US $3.49 (approx £2.76) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230 |
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Product ratings and reviews
Most relevant reviews
- 10 Apr, 2008
Best Long Term Marketing Tool Available Today.
- 08 Feb, 2010
Very Good Book!
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