Reviews
"The most practical and deep book ever written by a practitioner on the topic of innovation." --Prof. Gary P. Pisano, Harvard Business School "In Creativity, Inc. Ed reveals, with commonsense speciFicity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation." --George Lucas "Business gurus love to tell stories about Pixar, but this is our First chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation--or just good managing--needs to read this book." --Chip Heath, co-author of Switch and Decisive "This book should be required reading for any manager." --Charles Duhigg, author of The Power of Habit "Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success." --Jim Collins, co-author of Built to Last and author of Good to Great "This is the best book ever written on what it takes to build a creative organization." --Robert I. Sutton, professor of management science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence
