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Academic Brands New Edition Hardcover by Mario Biagioli, Madhavi Sunder
US $144.68
Approximately£107.51
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Located in: Philadelphia, Pennsylvania, United States
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eBay item number:204859366947
Item specifics
- Condition
- Book Title
- Academic Brands New Edition Hardcover Mario Biagioli
- Topic
- Academic Brands New Edition Hardcover Mario Biagioli
- Original Language
- English
- ISBN
- 1108841376
About this product
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
1108841376
ISBN-13
9781108841375
eBay Product ID (ePID)
6057262330
Product Key Features
Number of Pages
280 Pages
Publication Name
Academic Brands : Distinction in Global Higher Education
Language
English
Subject
Intellectual Property / General, General
Publication Year
2022
Features
New Edition
Type
Textbook
Subject Area
Law, Education
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
College Audience
LCCN
2022-001102
Dewey Edition
23/eng/20220218
Reviews
'This one-of-a-kind collection integrates scholarship on trademarks, marketing, and communication with analyses of the so-called neoliberal university to examine the social, cultural, and political contexts of higher education in relation to the rise of the brand economy. Wide in scope and non-technical in presentation, it offers some lessons for higher education leaders and many insights for critical scholars. ... Highly recommended.' M. J. Garrison, Choice
Illustrated
Yes
Dewey Decimal
378.1/01
Table Of Content
Prologue: Mario Biagioli and Madhavi Sunder; Part I. Are Academic Brands Distinctive: 1. Distinctive Excellence Mario Biagioli; 2. One of a kind like you: The university as a personalized generic Celia Lury; 3. The public higher education brand Deven Desai; Part II. Local and Global Dimensions: 4. Academic brands and online education Paul Berman; 5. University brands as Geographical indications Jeremy Sheff; 6. Elite universities as luxury brands Haochen Sun; Part III. Conflicted Interests, Haunting Associations: 7. Academic branding and cognitive dissonance Mark Bartholomew; 8. A captive audience: Corporate propaganda on the American college campus Joshua Hunt; 9. When brands go bad: The rise and fall, and Re-Rise and Re-Fall, of Isaac royall, Jr. Janet Halley; Epilogue: The Aesthetic university Madhavi Sunder.
Edition Description
New Edition
Synopsis
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' and reputation in a competitive landscape organized by rankings, while also capitalizing on its brand to generate revenue when state support dwindles. This multidisciplinary volume addresses topics including the uniqueness of academic brands, their role in the global brand economy of distinction, and their vulnerability to problematic social and political associations. By focusing on brands, the volume analyzes the tensions between the university's traditional commitment to public interest values - education, research, and the production of knowledge - and its increasingly managerial culture framed by corporate, private values. Available as Open Access on Cambridge Core., Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.
LC Classification Number
LB2342.82.A23 2022
Item description from the seller
Seller business information
Seller Feedback (10,389)
- 4***i (5)- Feedback left by buyer.Past monthVerified purchaseThe book was packed well, absolutely perfect condition. New as described and great for fan like me. Shipping was fast, it was mailed out the next day after order was confirmed. The price was on par for a book like this. Thanks It was the great experience with the seller .
- .***7 (27)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived in excellent condition—clean, well-preserved, and exactly as described. The book looks great, no marks or damage and well kept pages. Overall high quality - like new and book is in great shape. Seller clearly takes pride in their inventory. Shipping was quick, packaging was very secure, and the price was unbeatable. Clearly handled with care. I’m excited to dive into it! Highly recommend this seller and will definitely purchase from them again. Very happy …A+ experienceManufacturing Consent: The Political Economy of the Mass Media Paperback by E... (#204955310921)
- n***y (190)- Feedback left by buyer.Past monthVerified purchaseI don't like how the product was shipped, the box was completely crushed during shipping and my heart sank a bit because I just knew all of the books were going to be damaged, however, the books being shrink wrapped to a piece of cardboard saved them all and despite what the box looked like (no photos unfortunatly) the books are prestine. Very happy with the collection. Saving seller for future purchases.
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Seller Feedback (10,389)
- 4***i (5)- Feedback left by buyer.Past monthVerified purchaseThe book was packed well, absolutely perfect condition. New as described and great for fan like me. Shipping was fast, it was mailed out the next day after order was confirmed. The price was on par for a book like this. Thanks It was the great experience with the seller .
- .***7 (27)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived in excellent condition—clean, well-preserved, and exactly as described. The book looks great, no marks or damage and well kept pages. Overall high quality - like new and book is in great shape. Seller clearly takes pride in their inventory. Shipping was quick, packaging was very secure, and the price was unbeatable. Clearly handled with care. I’m excited to dive into it! Highly recommend this seller and will definitely purchase from them again. Very happy …A+ experienceManufacturing Consent: The Political Economy of the Mass Media Paperback by E... (#204955310921)
- n***y (190)- Feedback left by buyer.Past monthVerified purchaseI don't like how the product was shipped, the box was completely crushed during shipping and my heart sank a bit because I just knew all of the books were going to be damaged, however, the books being shrink wrapped to a piece of cardboard saved them all and despite what the box looked like (no photos unfortunatly) the books are prestine. Very happy with the collection. Saving seller for future purchases.