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Influence: The Psychology of Persuasion, Revised Edition, Robert B. Cialdini, 97
US $10.78
Approximately£8.03
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowInfluence: The Psychology of Persuasion, Revised Edition, Robert B. Cialdini, 97
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Item specifics
- Condition
- ISBN
- 9780061241895
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344
Product Key Features
Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition
21
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007
Item description from the seller
Seller business information
Seller Feedback (19,149)
- k***k (7036)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book appears new - excellent condition and is exactly as described. Wonderful quality and came at an excellent price. The seller packaged the book with care, shipped it quickly, and communicated effectively. This was an great buying experience. Don't hesitate purchasing from this seller. Wonderful.Operation Gladio: The Unholy Alliance between the Vatican, the CIA, and the Mafi (#197235655132)
- d***a (52)- Feedback left by buyer.Past 6 monthsVerified purchaseShipping took a little longer than it initially said but the book still arrived just as described in fantastic condition. I wasn't a huge fan of the packaging though, as it was just wrapped in a simple thin plastic sleeve with zero cushion or padding and I've had books completely destroyed because there was nothing to protect them so if possible I'd like to see the seller provide a safer package when shipping books. But thankfully mine wasn't damaged in transit!
- e***h (206)- Feedback left by buyer.Past 6 monthsVerified purchaseGuide arrived quickly, exactly as described, and very well packed. The price was very reasonable, and there was great communication with the seller. I would buy from them again!
Product ratings and reviews
Most relevant reviews
- 23 Sep, 2016Most favourable review
Unlocking the secrets of persuasive people
Verified purchase: YesCondition: Pre-ownedSold by: snnyannd
- 29 Sep, 2016
Educational
Verified purchase: YesCondition: Pre-ownedSold by: goodwill_industries_of_san_diego-books
- 19 Oct, 2023
Awesome book! 100% recommended
Verified purchase: YesCondition: Pre-ownedSold by: dreamboatbooks
- 30 May, 2025
The appearance was a little misleading. ...
Verified purchase: YesCondition: Pre-ownedSold by: booksrun
- 04 Mar, 2020
Interesting and filled with knowledge
Verified purchase: YesCondition: Pre-ownedSold by: thrift.books
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Seller Feedback (19,149)
- k***k (7036)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book appears new - excellent condition and is exactly as described. Wonderful quality and came at an excellent price. The seller packaged the book with care, shipped it quickly, and communicated effectively. This was an great buying experience. Don't hesitate purchasing from this seller. Wonderful.Operation Gladio: The Unholy Alliance between the Vatican, the CIA, and the Mafi (#197235655132)
- d***a (52)- Feedback left by buyer.Past 6 monthsVerified purchaseShipping took a little longer than it initially said but the book still arrived just as described in fantastic condition. I wasn't a huge fan of the packaging though, as it was just wrapped in a simple thin plastic sleeve with zero cushion or padding and I've had books completely destroyed because there was nothing to protect them so if possible I'd like to see the seller provide a safer package when shipping books. But thankfully mine wasn't damaged in transit!
- e***h (206)- Feedback left by buyer.Past 6 monthsVerified purchaseGuide arrived quickly, exactly as described, and very well packed. The price was very reasonable, and there was great communication with the seller. I would buy from them again!