Back to home page
|Listed in category:
|
Add to Watchlist

Picture 1 of 1

Services Marketing : People, Technology, Strategy by Jochen Wirtz and... - Picture 1 of 1
Have one to sell?
Sell it yourself

Services Marketing : People, Technology, Strategy by Jochen Wirtz and...

lbj_books
  • (77)
  • Registered as a private seller
    Consumer protection regulations resulting from EU consumer law are therefore not applicable. eBay buyer protection still applies to most purchases.
US $72.00
Approximately£56.84
or Best Offer
Was US $240.00 (70% off)What does this price mean?
Recent sales price provided by the seller
Condition:
New
2 available
Postage:
US $20.00 (approx £15.79) Economy Delivery. See detailsfor postage
Located in: Houston, Texas, United States
Delivery:
Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the delivery service selected, the seller's delivery history and other factors. Delivery times may vary, especially during peak periods.
Returns:
Payments:
     

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:223705048973
Last updated on 29 Feb, 2024 21:48:52 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780134123905
Subject Area
Business & Economics
Publication Name
Services Marketing : People, Technology, Strategy
Item Length
11 in
Publisher
Pearson Education
Subject
Marketing / General, Industries / Service, Careers / General
Publication Year
2014
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.2 in
Author
Jochen Wirtz, Christopher Lovelock
Item Width
8.7 in
Item Weight
54.4 Oz
Number of Pages
648 Pages

About this product

Product Information

Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134123905
ISBN-13
9780134123905
eBay Product ID (ePID)
208737544

Product Key Features

Author
Jochen Wirtz, Christopher Lovelock
Publication Name
Services Marketing : People, Technology, Strategy
Format
Hardcover
Language
English
Subject
Marketing / General, Industries / Service, Careers / General
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Number of Pages
648 Pages

Dimensions

Item Length
11 in
Item Height
1.2 in
Item Width
8.7 in
Item Weight
54.4 Oz

Additional Product Features

Edition Number
7
Table of Content
PART I: UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: New Perspectives on Marketing in the Service Economy Chapter 2: Consumer Behavior in a Services Context Chapter 3: Positioning Services in Competitive Markets PART II: APPLYING THE 4Ps OF MARKETING TO SERVICES Chapter 4: Developing Service Products: Core and Supplementary Elements Chapter 5: Distributing Services through Physical and Electronic Channels Chapter 6: Setting Prices and Implementing Revenue Management Chapter 7: Promoting Services and Educating Customers PART III: MANAGING THE CUSTOMER INTERFACE Chapter 8: Designing and Managing Service Processes Chapter 9: Balancing Demand and Productive Capacity Chapter 10: Crafting the Service Environment Chapter 11: Managing People for Service Advantage PART IV: IMPLEMENTING PROFITABLE SERVICE STRATEGIES Chapter 12: Managing Relationships and Building Loyalty Chapter 13: Complaint Handling and Service Recovery Chapter 14: Improving Service Quality and Productivity Chapter 15: Striving for Service Leadership
Copyright Date
2011
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
23

Item description from the seller

lbj_books

lbj_books

100% positive Feedback
720 items sold
Visit ShopContact
Joined Jun 2008
Usually responds within 24 hours

Detailed seller ratings

Average for the last 12 months

Accurate description
4.8
Reasonable postage cost
4.2
Delivery time
4.6
Communication
4.8
Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.

Seller Feedback (84)

2***2 (5)- Feedback left by buyer.
Past 6 months
Verified purchase
Exactly as described. Well packaged preventing damage during shipping.
Loose Leaf Version for Seeley's Anatomy and Physiology (#225812270824)
c***- (20)- Feedback left by buyer.
Past 6 months
Verified purchase
Fast shipper, exactly what I ordered, packaged well!
ECONOMIC ANALYSIS OF SOCIAL ISSUES BY ALAN GRANT (#225504724556)
l***l (170)- Feedback left by buyer.
Past 6 months
Verified purchase
Quick shipping recommend seller.
Essentials of Investments by Bodie, Kane, and Marcus (HARDCOVER) (#225506365466)
See all Feedback

Product ratings and reviews

Learn more
Write a review
No ratings or reviews yet
Be the first to write the review.

More to explore: