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From an Idea to Nike: How Marketing Made Nike a Global Success
£9.34
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Located in: Southport, United Kingdom
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eBay item number:226072472875
Item specifics
- Condition
- ISBN
- 9781328453631
- Publication Year
- 2019
- Format
- Paperback
- Language
- English
- Book Title
- From an Idea to Nike: How Branding Made Nike a Household Name
- Item Height
- 193mm
- Publisher
- Houghton Mifflin Harcourt Publishing Company
- Genre
- Children & Young Adults
- Item Width
- 135mm
- Number of Pages
- 128 Pages
About this product
Product Information
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black and white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. . Find out where the name Nike came from and how the famous swoosh became the signature logo. . Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) . Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond! AGES: 10 to 12 AUTHOR: Lowey Bundy Sichol is the author of From an IDEA to ..., a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialised writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.
Product Identifiers
Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-13
9781328453631
eBay Product ID (ePID)
26046613989
Product Key Features
Book Title
From an Idea to Nike: How Branding Made Nike a Household Name
Format
Paperback
Language
English
Publication Year
2019
Genre
Children & Young Adults
Number of Pages
128 Pages
Dimensions
Item Height
193mm
Item Width
135mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
OBuy UK Ltd.
Kamil Carman
12 Lawrence Avenue
Helensburgh
West Dunbartonshire
G84 7JJ
United Kingdom
Value added tax number:
- GB 171 6694 84
Company registration number:
- SC453448
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- SC453448
Seller assumes all responsibility for this listing.
eBay item number:226072472875
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Seller Feedback (15,920)
l***c (210)- Feedback left by buyer.
Past 6 months
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Came in great condition, just as shown in images. Dispatched quickly so a fast delivery. Great price. Overall a great transaction, really pleasent seller. Highly recommend.
o***r (2689)- Feedback left by buyer.
Past month
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First class transaction. Brilliantly packaged to ensure this large book arrived in the advertised 'new' condition. Recommended seller. Thank you.
0***e (227)- Feedback left by buyer.
Past month
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Dispatched time was apit long but was clarified in communication, arrived safely, description outlined was very good. I felt the communication was not very helpful with blunt answers no reassuring customer service.
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