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BUSINESS RESEARCH METHODS By Alan Bryman & Emma Bell **BRAND NEW**
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Item specifics
- Condition
- ISBN-10
- 0199583404
- Book Title
- Business Research Methods
- ISBN
- 9780199583409
- Subject Area
- Business & Economics
- Publication Name
- Business Research Methods
- Item Length
- 7.7 in
- Publisher
- Oxford University Press, Incorporated
- Subject
- General
- Publication Year
- 2011
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.3 in
- Item Width
- 10.4 in
- Item Weight
- 130.5 Oz
- Number of Pages
- 720 Pages
About this product
Product Information
Business Research Methods, Third Edition, is a practical and comprehensive guide for business and management students embarking on research projects. The authors, along with students and supervisors, draw on their own experiences so that students can take note of real-world professional tips for success and avoid making common mistakes. Each chapter is filled with examples that provide context for the theories and concepts being discussed. In addition, "Student Experience" features offer helpful advice on successful research strategies and potential pitfalls. A Companion Website offers resources for both students and instructors.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199583404
ISBN-13
9780199583409
eBay Product ID (ePID)
109231905
Product Key Features
Publication Name
Business Research Methods
Format
Trade Paperback
Language
English
Subject
General
Publication Year
2011
Type
Textbook
Subject Area
Business & Economics
Number of Pages
720 Pages
Dimensions
Item Length
7.7 in
Item Height
1.3 in
Item Width
10.4 in
Item Weight
130.5 Oz
Additional Product Features
Edition Number
3
Intended Audience
Scholarly & Professional
Lc Classification Number
Hd30.4
Reviews
If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way.
Table of Content
Part One1. Business research strategies2. Research designs3. Planning a research project and formulating research questions4. Getting Started: Reviewing the literature and formulating research questions5. Ethics and politics in business researchPart Two6. The nature of quantitative research7. Sampling8. Structured interviewing9. Self completion questionnaires10. Asking questions11. Structured observation12. Content analysis13. Secondary analysis and official statistics14. Quantitative data analysis15. Using SPSS for WindowsPart Three16. The nature of qualitative research17. Ethnography and participant observation18. Interviewing in qualitative research19. Focus groups20. Language in qualitative research21. Documents as sources of data22. Qualitative data analysis23. Computer-assisted qualitative data analysis: Using NVivo V7Part Four24. Breaking down the quantitative/qualitative divide25. Mixed methods research: combining quantitative and qualitative research26. E-research: using the Internet as object and method of data collection27. Writing up business research
Copyright Date
2011
Dewey Decimal
658.0072
Dewey Edition
22
Illustrated
Yes
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