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Experiential Marketing: Secrets, Strategies, and Success Stories from the Wor...
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eBay item number:226357142804
Item specifics
- Condition
- ISBN
- 9781119145875
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
- Item Height
- 241 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Marketing
- Item Weight
- 410 g
- Item Width
- 153 mm
- Number of Pages
- 224 Pages
About this product
Product Information
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach-including Coca-Cola, Nike, Microsoft, American Express and others-open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You'll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119145875
eBay Product ID (ePID)
221141290
Product Key Features
Number of Pages
224 Pages
Publication Name
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Format
Hardcover
Dimensions
Item Height
241 mm
Item Weight
410 g
Item Width
153 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 171 6694 84
CRN: SC453448
About this seller
Fiction Addiction co uk
98.7% positive Feedback•57K items sold
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Seller Feedback (17,696)
- n***g (911)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent product. As described. Great quality printing and binding. Very impressive quality for a reprint book. Condition as described. Excellent value product. Looks and feels even better than described. The description does not do it justice. I would highly recommend this product and this seller. Good communication and tracking. Well packaged. Swift postage. Superb service. A*
- o***k (143)- Feedback left by buyer.Past 6 monthsVerified purchaseGood priced new book, still in original plastic wrapper. Slight delay in delivery but sorted out quickly by the seller and then arrived within a couple of days. Very helpful communication. I will buy from this seller again if they have another book I am looking for. Thank you Andrew for your help in this. Trevor.
- 3***d (868)- Feedback left by buyer.Past 6 monthsVerified purchaseJust as described, in great condition, amazing price. Packing was perfect. Posted quickly and good quality and appearance. I highly recommend this seller5 Dangerous Demonic Attacks Against Your Life And Prayers to Cancel Them by ... (#235735417959)
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