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Content Marketing For Dummies by Susan Gunelius | Paperback | 2011

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Content Marketing For Dummies
Narrative Type
Non Fiction/Fiction
Topic
E-Commerce Web Marketing, E-Commerce (Books), E-Business
Product Group
Book
Age Level
Adults
Modified Item
No
Date Published
20 May 2011
ISBN-10
1118007298
EAN
9781118007297
Brand
For Dummies 1st edition
MPN
Does Not Apply
ISBN
9781118007297
Genre
Business
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
Content Marketing for Dummies
Item Height
242 mm
Author
Susan Gunelius
Publisher
John Wiley & Sons INC International Concepts
Subject
Marketing
Item Weight
682 g
Item Width
192 mm
Number of Pages
360 Pages

About this product

Product Information

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118007297
eBay Product ID (ePID)
99873172

Product Key Features

Number of Pages
360 Pages
Publication Name
Content Marketing for Dummies
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Author
Susan Gunelius
Format
Paperback

Dimensions

Item Height
242 mm
Item Weight
682 g
Item Width
192 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Susan Gunelius

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