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Ludicrous : The Unvarnished Story of Tesla Motors Hardcover Edwar

Free US Delivery | ISBN:1948836122
Better World Books
(2751838)
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US $10.95
Approximately£8.07
Condition:
Very Good
Former library book; may include library markings. Used book that is in excellent condition. May ... Read moreAbout condition
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eBay item number:226727180042
Last updated on 13 Jun, 2025 02:38:19 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Former library book; may include library markings. Used book that is in excellent condition. May ...
Special Attributes
EX-LIBRARY
Publication Name
BenBella Books
ISBN
9781948836128

About this product

Product Identifiers

Publisher
BenBella Books
ISBN-10
1948836122
ISBN-13
9781948836128
eBay Product ID (ePID)
12038495811

Product Key Features

Book Title
Ludicrous : the Unvarnished Story of Tesla Motors
Number of Pages
275 Pages
Language
English
Publication Year
2019
Topic
Industries / Automobile Industry, General
Illustrator
Yes
Genre
Transportation, Business & Economics
Author
Edward Niedermeyer
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
15.6 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2019-009578
Reviews
"Exceptionally well written, impressively informative, and ... extraordinary." --Midwest Book Review "Fascinating and frustrating at the same time . . . Edward Niedermeyer has really worked hard in researching this well-balanced book." -- Washington Book Review " Ludicrous is a revealing look at Tesla's tumultuous history from the internet's leading Tesla skeptic." --Timothy Lee, reporter at Ars Technica "Ed Niedermeyer's deep dive into Tesla reveals the complex, fascinating, and often frustrating world of a company that has achieved great heights and is at risk of an even bigger fall. This isn't a book for the faint of heart. It lays bare all of Tesla--including the flaws and scar tissue--giving an unadulterated view of an enigmatic company and its rise from unknown upstart to a high-profile global automaker." --Kirsten Korosec, senior reporter at TechCrunch "The Tesla book we need, but don't deserve." --Alex Roy, founder of the Human Driving Association and author of The Driver: My Dangerous Pursuit of Speed and Truth in the Outlaw Racing World "Ed Niedermeyer has taken on the challenge of chronicling a company that prefers to only be discussed by its fans in an even-handed way that covers what went right and what failed. It's a fascinating read." --Sam Abuelsamid, principal mobility research analyst at Navigant Research
Dewey Edition
23
Dewey Decimal
338.762922930973
Table Of Content
Contents Introduction 1 The Survivor 2 The Top Secret Master Plan3 The Accidental Automaker 4 The Startup Trap 5 Making Cars Is Hard 6 Bailout 7 Zero to Sixty Billion 8 The Lovers and the Haters 9 Solar, Superchargers, and Swap 10 The Autopilot Pivot 11 X Marks the Spot 12 Defects, Disclosure, and Drama 13 The Remastered Plan 14 The Machine That Builds the Machine 15 The Empire Strikes Back 16 Ludicrous Mode 17Where the Rubber Meets the Road Acknowledgments Notes Index
Synopsis
Tesla is the most exciting car company in a generation . . . but can it live up to the hype?Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry.But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival.Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans.In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company-and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before-with clear eyes, objectivity and insight., Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous , journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company--and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before--with clear eyes, objectivity and insight., With unique blend of original reporting and deep analysis, journalist Edward Niedermeyer reveals the ugly reality hidden behind Tesla's popular mythology and explains why Tesla is more likely to end up as a transitional figure in automotive history than the next industrial juggernaut.
LC Classification Number
HD9710.U54T4766 2019

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Better World Books

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