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Social Media : Usage and Impact Hana S., Hendricks, John Allen No

Free US Delivery | ISBN:0739180096
Better World Books
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Former library book; may include library markings. Used book that is in excellent condition. May ... Read moreAbout condition
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Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Former library book; may include library markings. Used book that is in excellent condition. May ...
Features
EX-LIBRARY
Book Title
Social Media : Usage and Impact Hana S., Hendricks, John Allen No
ISBN
9780739180099

About this product

Product Identifiers

Publisher
Lexington Books/Fortress Academic
ISBN-10
0739180096
ISBN-13
9780739180099
eBay Product ID (ePID)
143621818

Product Key Features

Number of Pages
307 Pages
Publication Name
Social Media : Usage and Impact
Language
English
Publication Year
2012
Subject
Web / Social Media, Media Studies, Social Aspects / General, Telecommunications, Interactive & Multimedia, Social Aspects / Human-Computer Interaction
Type
Textbook
Subject Area
Computers, Technology & Engineering, Social Science
Author
John Allen Hendricks
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
15.6 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
23
Reviews
This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain. , "This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically." --Joan Van Tassel, National University "This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain." --Gary Copeland, University of Alabama "A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media." --Everette E. Dennis, Northwestern University in Qatar "Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces. . . . Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media." -- Journal of Media Ethics, This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain., Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces. . . . Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media., This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically., A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media.
Illustrated
Yes
Dewey Decimal
302.23/1
Table Of Content
List of Figures and Tables List of Appendices Foreword Preface Acknowledgments Part I. Social Media and Social Networking Chapter 1. Facebook Chapter 2. Social Media and Persuasion Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media Part II. Social Media and Education Chapter 4. Social Media in Education Chapter 5. You Can't Go Back Now Chapter 6. Tweeting 101 Chapter 7. Cultivating a Community of Learners Part III. Social Media and Strategic Communication Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications Chapter 9. Beyond the Press Release Chapter 10. Marketing and Branding in Online Social Media Environments Part IV. Social Media and Politics Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election Chapter 12. Social Media and Youth Activism Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election Part V. Social Media and Le
Synopsis
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media., Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research., Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact , edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

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