Writing Winning Proposals : Public Relations Cases Paperback

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Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“Used book that is in excellent condition. May show signs of wear or have minor defects. 100% ...
Book Title
Writing Winning Proposals : Public Relations Cases Paperback
ISBN
9781516516360
Category

About this product

Product Identifiers

Publisher
Cognella, Inc.
ISBN-10
1516516362
ISBN-13
9781516516360
eBay Product ID (ePID)
240506828

Product Key Features

Number of Pages
262 Pages
Publication Name
Writing Winning Proposals : Public Relations Cases
Language
English
Subject
General
Publication Year
2017
Features
New Edition
Type
Textbook
Subject Area
Social Science
Author
Thomas R. Hagley, Rebecca A. Gilliland
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
18.5 Oz
Item Length
11 in
Item Width
8.5 in

Additional Product Features

Edition Number
3
Intended Audience
Scholarly & Professional
Edition Description
New Edition
Synopsis
Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction., Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer -- typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning. Rebecca A. Gilliland is a distinguished professor of service learning and an associate professor of communication at the University of Indianapolis. A Fulbright Scholar and a Plank Fellow, Professor Gilliland has traveled the United States and around the world in an effort to stay current in the public relations industry while studying her areas of interest. She advises a nationally award-winning student run public relations firm and has taught numerous public relations classes. She has worked abroad and domestically, in sports promotions, corporate public relations, and in the non-profit sector. She is accredited in public relations and earned a doctorate in education with cognates in both public relations and communication studies. Thomas R. Hagley is a senior instructor of public relations retired from the University of Oregon's School of Journalism and Communication. A recipient of the school's Jonathan Marshall Award for innovative teaching, he has taught more than 50 classes in public relations principles, advanced writing, strategic planning, and campaigns to a total enrollment of more than 1,000 students. His work as an educator was preceded by 30 years of professional experience as an executive with Alumax, Inc., Hill and Knowlton, Inc., his own consulting business, Alcoa, as publications chief for Newport News Shipbuilding and Dry Dock Co., and general assignment/investigative reporter for The Cleveland Plain Dealer ., Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.

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