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Pen & Sword Books Limited Pen & Sword Books Limite # 85
£22.00
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Located in: Stoke On Trent, United Kingdom
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eBay item number:231395537973
Item specifics
- Condition
- ISBN
- 9781848848511
- Language
- English
- Publisher
- Pen & Sword Books LTD
About this product
Product Information
Airfix is synonymous with plastic model kits. The brand name has virtually become a noun, occupying a special place in that lexicon of trade names alongside Hoover, Sellotape, Perspex and Aqua-Lung. Throughout the war years Airfix survived on government contracts for a whole range of plastic items and by virtue of Kove's tenacious appetite for business and doing a deal. By the war's end Airfix was the market leader in plastic injection moulded combs in Britain. By the time Airfix had released its first proper construction kit, a tiny model of Drake's flagship Golden Hind, in 1952, the firm was well established as a leading toy brand. Indeed throughout the 1950s, 60s and 70s Airfix invested heavily in developing new toys or manufacturing them under license for large US toy companies such as Hasbro. Very soon Airfix extended its activities beyond toys into games and arts and crafts and in short time famous names. Indeed so successful was Airfix at diversifying that by the 1970s the company had grown to such an extent that it had acquired other famous toy brands including Dinky Toys, Tri-ang, Meccano, and Romper Room. With its subsidiary Crayonne Airfix even harnessed the design talents of the then Terence Conranne in attempt to elevate plastic products to the rarified atmosphere of designer chic. So there's a lot more to Airfix than many might think and this book is the first attempt to document the myriad successful lines, outside of plastic kits, which contributed to the company's dramatic growth before a combination of factors forced it into brief liquidation in 1981. Written by someone with a lifetime's fascination for Airfix and who has written other books about the better known construction kit side of the business, The Other Airfix is a nostalgic trip down memory lane. ILLUSTRATIONS: Over 100 colour
Product Identifiers
Publisher
Pen & Sword Books LTD
ISBN-13
9781848848511
eBay Product ID (ePID)
138538181
Product Key Features
Language
English
Dimensions
Item Height
246mm
Item Width
172mm
Additional Product Features
Book Title
Other Airfix: 60 Years of Airfix Toys
Format
Hardback
Publication Year
2013
Country/Region of Manufacture
United Kingdom
Number of Pages
256 Pages
Item description from the seller
Business seller information
eModels Limited
Peter Dennis
Unit 4
Mossfield Road
Longton
Staffordshire
ST3 5BW
United Kingdom
Value added tax number:
- GB 116431249
Company registration number:
- 07538520
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eBay item number:231395537973
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Item location:
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Seller Feedback (72,699)
u***l (33)- Feedback left by buyer.
Past 6 months
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Good item at a good price! Time for delivery a bit longer than expected (ordered a Thursday, received next Thursday evening), but overall well packaged and good communication. Recommended seller
a***_ (152)- Feedback left by buyer.
Past year
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light speed despatch , warp speed delivery ( EVR i ) , day 1 paid- day 2 despatched - day three delivered ��, robust packaging to ensure item delivered undamaged , item as described , excellent communication , great competitive price combined with postage , all round professional business , will buy from again . highly recommended , A+ ������ , the force is strong with this one.
a***d (1757)- Feedback left by buyer.
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Well packed, perfect & quick delivery, a great product at a great price, great service and communication, excellent, many thanks A1 :)
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