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Priceless : The Myth of Fair Value (and How to Take Advantage of It) by William
US $12.99
Approximately£10.35
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“Unmarked Copy Showing Moderate Wear Moderate Edge Wear (96)”
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Located in: Hawthorne, New Jersey, United States
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Estimated between Wed, 8 May and Fri, 10 May to 43230
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eBay item number:234481666050
Item specifics
- Condition
- Very Good
- Seller notes
- “Unmarked Copy Showing Moderate Wear Moderate Edge Wear (96)”
- ISBN
- 9780809078813
- Book Title
- Priceless : the Myth of Fair Value (And How to Take Advantage of It)
- Item Length
- 8.2in
- Publisher
- Farrar, Straus & Giroux
- Publication Year
- 2011
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- Industries / Retailing, Marketing / General, Consumer Behavior, Sales & Selling / General
- Item Width
- 5.5in
- Item Weight
- 11.4 Oz
- Number of Pages
- 352 Pages
About this product
Product Information
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless , the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Product Identifiers
Publisher
Farrar, Straus & Giroux
ISBN-10
0809078813
ISBN-13
9780809078813
eBay Product ID (ePID)
92505080
Product Key Features
Book Title
Priceless : the Myth of Fair Value (And How to Take Advantage of It)
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, Marketing / General, Consumer Behavior, Sales & Selling / General
Publication Year
2011
Genre
Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
8.2in
Item Height
0.9in
Item Width
5.5in
Item Weight
11.4 Oz
Additional Product Features
Reviews
Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean., Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless., A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics., Much of behavioral economics . . . has focused on the seemingly crazy ways in which people and prices interact. In his new book Priceless , William Poundstone offers a thoroughly accessible and enjoyable tour of this research . . . Poundstone is an engaging intellectual historian who traces the development of behavioral economics from its roots in the 1960s discipline called psychophysics, an offshoot of psychology . . . It was more than century ago that Oscar Wilde famously observed that 'people know the price of everything and the value of nothing.' In Priceless , we now have the proof., " Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean." -- Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." -- Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape Our Decisions "Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." -- Richard H. Thaler, coauthor (with Cass R. Sunstein) of Nudge: Improving Decisions on Health, Wealth and Happiness "The psychology of prices is, to an extent, the psychology of life, and thus the lessons of Priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." -- John Allen Paulos, author of Innumeracy: Mathematical Illiteracy and Its Consequences and Irreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up "If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain." -- Max Bazerman, professor of business administration, Harvard Business School, and coauthor of Judgment in Managerial Decision Making "Much of behavioral economics . . . has focused on the seemingly crazy ways in which people and prices interact. In his new book Priceless , William Poundstone offers a thoroughly accessible and enjoyable tour of this research . . . Poundstone is an engaging intellectual historian who traces the development of behavioral economics from its roots in the 1960s discipline called psychophysics, an offshoot of psychology . . . It was more than century ago that Oscar Wilde famously observed that 'people know the price of everything and the value of nothing.' In Priceless , we now have the proof." -- Steven Pearlstine, Washington Post "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless." -- Peter Coy, Business Week "[Poundstone] makes complicated economic and psychological concepts palatable by using a numble, colloquial style in refreshingly short chapters . . . Dozens of fascinating topics are explored . . . At the end you will be left wondering what money and prices really mean--the dizzying quirky irrational sort of wonder that Alice found in 'Wonderland.'" -- Roger Miller, The Denver Post "Bright analysis of the psychology of pricing . . . readable and revealing." -- Kirkus Reviews, " Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean." -- Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." -- Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape Our Decisions "Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." -- Richard H. Thaler, coauthor (with Cass R. Sunstein) of Nudge: Improving Decisions on Health, Wealth and Happiness "The psychology of prices is, to an extent, the psychology of life, and thus the lessons of Priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." -- John Allen Paulos, author of Innumeracy: Mathematical Illiteracy and Its Consequences and Irreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up "If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain." -- Max Bazerman, professor of business administration, Harvard Business School, and coauthor of Judgment in Managerial Decision Making "Much of behavioral economics . . . has focused on the seemingly crazy ways in which people and prices interact. In his new book Priceless , William Poundstone offers a thoroughly accessible and enjoyable tour of this research . . . Poundstone is an engaging intellectual historian who traces the development of behavioral economics from its roots in the 1960s discipline called psychophysics, an offshoot of psychology . . . It was more than century ago that Oscar Wilde famously observed that 'people know the price of everything and the value of nothing.' In Priceless , we now have the proof." -- Steven Pearlstine, Washington Post "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless." -- Peter Coy, Business Week "[Poundstone] makes complicated economic and psychological concepts palatable by using a numble, colloquial style in refreshingly short chapters . . . Dozens of fascinating topics are explored . . . At the end you will be left wondering what money and prices really mean -- the dizzying quirky irrational sort of wonder that Alice found in 'Wonderland.'" -- Roger Miller, The Denver Post "Bright analysis of the psychology of pricing . . . readable and revealing." Kirkus Reviews, [Poundstone] makes complicated economic and psychological concepts palatable by using a numble, colloquial style in refreshingly short chapters . . . Dozens of fascinating topics are explored . . . At the end you will be left wondering what money and prices really mean--the dizzying quirky irrational sort of wonder that Alice found in 'Wonderland.', Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions., " Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean." Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape Our Decisions "Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." Richard H. Thaler, coauthor (with Cass R. Sunstein) of Nudge: Improving Decisions on Health, Wealth and Happiness "The psychology of prices is, to an extent, the psychology of life, and thus the lessons of Priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." John Allen Paulos, author of Innumeracy: Mathematical Illiteracy and Its Consequences and Irreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up "If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain." Max Bazerman, professor of business administration, Harvard Business School, and coauthor of Judgment in Managerial Decision Making "Much of behavioral economics . . . has focused on the seemingly crazy ways in which people and prices interact. In his new book Priceless , William Poundstone offers a thoroughly accessible and enjoyable tour of this research . . . Poundstone is an engaging intellectual historian who traces the development of behavioral economics from its roots in the 1960s discipline called psychophysics, an offshoot of psychology . . . It was more than century ago that Oscar Wilde famously observed that 'people know the price of everything and the value of nothing.' In Priceless , we now have the proof." Steven Pearlstine, Washington Post "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless." Peter Coy, Business Week "[Poundstone] makes complicated economic and psychological concepts palatable by using a numble, colloquial style in refreshingly short chapters . . . Dozens of fascinating topics are explored . . . At the end you will be left wondering what money and prices really meanthe dizzying quirky irrational sort of wonder that Alice found in 'Wonderland.'" Roger Miller, The Denver Post "Bright analysis of the psychology of pricing . . . readable and revealing." Kirkus Reviews, "Pricelessis an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean."-Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." -Dan Ariely, author ofPredictably Irrational: The Hidden Forces that Shape Our Decisions "Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." -Richard H. Thaler, coauthor (with Cass R. Sunstein) ofNudge: Improving Decisions on Health, Wealth and Happiness "The psychology of prices is, to an extent, the psychology of life, and thus the lessons of Priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." -John Allen Paulos, author ofInnumeracy: Mathematical Illiteracy and Its ConsequencesandIrreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up "If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain." -Max Bazerman, professor of business administration, Harvard Business School, and coauthor ofJudgment in Managerial Decision Making "Bright analysis of the psychology of pricing . . . readable and revealing." Kirkus Reviews, " Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean." - Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." -Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape Our Decisions "Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." -Richard H. Thaler, coauthor (with Cass R. Sunstein) of Nudge: Improving Decisions on Health, Wealth and Happiness "The psychology of prices is, to an extent, the psychology of life, and thus the lessons of Priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." -John Allen Paulos, author of Innumeracy: Mathematical Illiteracy and Its Consequences and Irreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up "If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain." -Max Bazerman, professor of business administration, Harvard Business School, and coauthor of Judgment in Managerial Decision Making "Much of behavioral economics . . . has focused on the seemingly crazy ways in which people and prices interact. In his new book Priceless , William Poundstone offers a thoroughly accessible and enjoyable tour of this research . . . Poundstone is an engaging intellectual historian who traces the development of behavioral economics from its roots in the 1960s discipline called psychophysics, an offshoot of psychology . . . It was more than century ago that Oscar Wilde famously observed that 'people know the price of everything and the value of nothing.' In Priceless , we now have the proof." -Steven Pearlstine, Washington Post "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless." -Peter Coy, Business Week "[Poundstone] makes complicated economic and psychological concepts palatable by using a numble, colloquial style in refreshingly short chapters . . . Dozens of fascinating topics are explored . . . At the end you will be left wondering what money and prices really mean-the dizzying quirky irrational sort of wonder that Alice found in 'Wonderland.'" -Roger Miller, The Denver Post "Bright analysis of the psychology of pricing . . . readable and revealing." Kirkus Reviews, " Priceless is an instructive and entertaining romp through the hits of recent research on decision making, which will leave you amused, smarter, and wondering about what money and prices really mean." - Daniel Kahneman, professor emeritus, Princeton University, and winner of the 2002 Nobel Prize in Economics "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." -Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape Our Decisions "Poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." -Richard H. Thaler, coauthor (with Cass R. Sunstein) of Nudge: Improving Decisions on Health, Wealth and Happiness "The psychology of prices is, to an extent, the psychology of life, and thus the lessons of Priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." -John Allen Paulos, author of Innumeracy: Mathematical Illiteracy and Its Consequences and Irreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up "If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain." -Max Bazerman, professor of business administration, Harvard Business School, and coauthor of Judgment in Managerial Decision Making "Much of behavioral economics . . . has focused on the seemingly crazy ways in which people and prices interact. In his new book Priceless , William Poundstone offers a thoroughly accessible and enjoyable tour of this research . . . Poundstone is an engaging intellectual historian who traces the development of behavioral economics from its roots in the 1960s discipline called psychophysics, an offshoot of psychology . . . It was more than century ago that Oscar Wilde famously observed that 'people know the price of everything and the value of nothing.' In Priceless , we now have the proof." -Steven Pearlstine, Washington Post "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless." -Peter Coy, Business Week "[Poundstone] makes complicated economic and psychological concepts palatable by using a numble, colloquial style in refreshingly short chapters . . . Dozens of fascinating topics are explored . . . At the end you will be left wondering what money and prices really mean-the dizzying quirky irrational sort of wonder that Alice found in 'Wonderland.'" -Roger Miller, The Denver Post "Bright analysis of the psychology of pricing . . . readable and revealing." Kirkus Reviews, If you can get this book for under $100, grab it! After you read it, you will better understand why the price you paid felt like a bargain., The psychology of prices is, to an extent, the psychology of life, and thus the lessons of Priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behavior are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle.
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Item description from the seller
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John Sabatello
John Sabatello
, NJ
United States
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| Will usually dispatch within 3 working days of receiving cleared payment. |
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