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Introducing Skincare by La Prairie to the Swedish Market 9783346066183
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Item specifics
- Condition
- Imprint
- Grin Verlag
- Series
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- Publication Country
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- Title
- Introducing Skincare by La Prairie to the Swedish Market
- ISBN-10
- 3346066185
- Edition
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- Pagination
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- Width
- 148mm
- Height
- 210mm
- Depth
- 2mm
- Weight
- 56g
- Brand
- Grin Verlag
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- ISBN
- 9783346066183
- EAN
- 9783346066183
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Introducing Skincare by La Prairie to the Swedish Market
- Item Height
- 210mm
- Publisher
- GRIN Verlag
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 50g
- Number of Pages
- 30 Pages
About this product
Product Information
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, European Business School London / Regent's College, course: MGT6B2 - Luxury Brand Management and Interantional Events, language: English, abstract: This report analyses the skincare brand La Prairie based on theoretical concepts around luxury brand management. It also features a brief analysis of Sweden's potential as a market for luxury goods and proposes a launch strategy for the brand's skincare products in this market. As it is practically impossible to be the only supplier of certain product category in today's globalised market place, this definition emphasises the importance of creating a unique position for the luxury brand that makes consumers perceive it as incomparable to potential competitors. With regards to portraying an image of superiority in terms of scarcity, sophistication and good taste, Kapferer and Bastien introduce the Anti-Laws of Marketing to be followed in luxury branding, which mainly aim at building and maintain the brand's equity by evoking impressions of the brand's offerings being highly exclusive and desirable. By following the majority of these anti-laws, superpremium beauty brand La Prairie has managed to establish itself in a position that implies superiority across many international markets. Taking into account the importance ascribed to a strong global presence by Chevalier and Mazzalovo in terms of the radiance aspect of brand equity, it seems curious that the brand has not yet launched in Sweden's lifestyle and tourism hub Stockholm. The city boasts two high-end department stores (NK and Ahlens) which would be fitting locations for the brand's store-in-store concept.
Product Identifiers
Publisher
GRIN Verlag
ISBN-13
9783346066183
eBay Product ID (ePID)
2317765035
Product Key Features
Publication Name
Introducing Skincare by La Prairie to the Swedish Market
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook
Number of Pages
30 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
50g
Additional Product Features
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Waterstones Booksellers Ltd
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As described, favourable price, well packed, delivered on time and I was kept fully informed about despatch and delivery. An excellent book, too. I have used this seller previously with very professional service and will no doubt do so again.
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I need an older version of this publication which normally sells for over £400. Found this for just over £20 including courier delivery on a bank holiday. Arrived in a couple of days, obviously brand new, as stated, as both volumes were still shrink wrapped. Regular notifications about whereabouts of delivery so very good all round experience. Recommended Seller.
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