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Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing

Positive Image USA
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eBay item number:235033867847
Last updated on 25 Jun, 2025 13:48:46 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Binding
TP
EAN
9780749479794
ISBN
0749479795
Book Title
Mobile Marketing: How Mobile Technology Is Revolut

About this product

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749479795
ISBN-13
9780749479794
eBay Product ID (ePID)
224472319

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Mobile Marketing : How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Publication Year
2017
Subject
Mobile & Wireless Communications, E-Commerce / Internet Marketing, Advertising & Promotion
Type
Textbook
Subject Area
Technology & Engineering, Business & Economics
Author
Daniel Rowles
Format
Trade Paperback

Dimensions

Item Height
0.1 in
Item Weight
14.2 Oz
Item Length
0.9 in
Item Width
0.6 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2016-043263
Reviews
Very useful and a surprisingly compelling read. It articulates the theories and terminology of mobile marketing succinctly, with interesting graphs and case studies from around the world. I highly recommend this book to anyone who wants to know more about mobile marketing, mobile Web etc. Buy it. You aren't going to agree with all of it, you may already know some of it, but you will learn a lot from it., For most businesses, mobile marketing will be only a part of an Internet marketing strategy. This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I personally found this one of the most helpful books I have read this year, and I highly recommend it.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
* Section - ONE: Mobile Marketing in Perspective; ** Chapter - 01: Introduction; ** Chapter - 02: Understanding the User Journey; ** Chapter - 03: Technology Change and Adoption; ** Chapter - 04: Disruption and Integration; ** Chapter - 05: Devices, Platforms and Technology; ** Chapter - 06: The Future of Mobile Marketing; * Section - TWO: The Tactical Toolkit; ** Chapter - 07: Introduction; ** Chapter - 08: Mobile Sites and Responsive Design; ** Chapter - 09: Mobile and E-mail; ** Chapter - 10: How to Build an App; ** Chapter - 11: Social Media and Mobile; ** Chapter - 12: Mobile Search; ** Chapter - 13: Mobile Advertising; ** Chapter - 14: Augmented Reality (AR) and Virtual Reality (VR); ** Chapter - 15: Quick Response (QR) Codes; ** Chapter - 16: Location-based Devices and Beacons; ** Chapter - 17: Near Field Communication (NFC) and Mobile Payments; ** Chapter - 18: Instant Messenger (IM) Apps and Short Messaging Service (SMS); ** Chapter - 19: Mobile Analytics; * Section - THREE: Mobile Marketing Checklists; ** Chapter - 20: Introduction; ** Chapter - 21: Checklists; ** Chapter - 22: Conclusions
Synopsis
Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy., Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template., Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
LC Classification Number
HF5415.1265R69 2017

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