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Brand Portfolio Strategy: Creating Relevance, Differentiatio
£27.49
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New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Free Standard Int'l Postage.
Located in: Ohio, United States
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Estimated between Fri, 4 Oct and Wed, 9 Oct to 43230
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eBay item number:235381014066
Item specifics
- Condition
- ISBN-13
- 9781982146528
- Book Title
- Brand Portfolio Strategy
- ISBN
- 9781982146528
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
- Item Height
- 213 mm
- Publisher
- Simon & Schuster
- Item Width
- 140 mm
- Subject
- Management, Advertising
- Item Weight
- 336 g
- Number of Pages
- 368 Pages
About this product
Product Information
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Product Identifiers
Publisher
Simon & Schuster
ISBN-13
9781982146528
eBay Product ID (ePID)
20046712257
Product Key Features
Publication Name
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Format
Paperback
Language
English
Subject
Management, Advertising
Publication Year
2020
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
213 mm
Item Width
140 mm
Item Weight
336 g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
ABC Books Ltd
c/o Earthprint Cavendish House
Cavendish Road
Stevenage
Hertfordshire
SG1 2EQ
United Kingdom
Value added tax number:
- GB 324767388
Company registration number:
- 05034144
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 05034144
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- e***r (2654)- Feedback left by buyer.Past monthVerified purchaseItem as described , safely packaged and fast delivery , good price , great communication Highly recommended eBayer A+++++
- 2***3 (95)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described , safely packaged and fast delivery , good price , great communication Highly recommended Ebayer A+++++
- b***5 (274)- Feedback left by buyer.Past monthVerified purchaseExcellent book, well packaged and arrived in pristine condition. Lots of amazing, detailed recipes and pictures. Well worth the money. No dispatch details updated or communication email received so I wasn’t aware when it had been posted, however did arrive in a reasonable amount of time. Would certainly buy from this seller again.
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