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Marketing Management: A Strategic Decision-Makin
£110.99
From £9.88 per month for 12 months with *
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
2 available
Postage:
Free Standard Int'l Postage.
Located in: Ohio, United States
Delivery:
Estimated between Wed, 2 Oct and Mon, 7 Oct to 43230
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eBay item number:235439848712
Item specifics
- Condition
- ISBN-13
- 9780078028793
- Book Title
- Marketing Management: A Strategic Decision-Making Approach
- ISBN
- 9780078028793
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Management: a Strategic Decision-Making Approach
- Item Height
- 252 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Marketing, Business
- Item Weight
- 975 g
- Item Width
- 206 mm
- Number of Pages
- 576 Pages
About this product
Product Information
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780078028793
eBay Product ID (ePID)
111968530
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Management: a Strategic Decision-Making Approach
Publication Year
2012
Subject
Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
252 mm
Item Weight
975 g
Item Width
206 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
ABC Books Ltd
c/o Earthprint Cavendish House
Cavendish Road
Stevenage
Hertfordshire
SG1 2EQ
United Kingdom
Value added tax number:
- GB 324767388
Company registration number:
- 05034144
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 05034144
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- e***r (2654)- Feedback left by buyer.Past monthVerified purchaseItem as described , safely packaged and fast delivery , good price , great communication Highly recommended eBayer A+++++
- 2***3 (95)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described , safely packaged and fast delivery , good price , great communication Highly recommended Ebayer A+++++
- b***5 (274)- Feedback left by buyer.Past monthVerified purchaseExcellent book, well packaged and arrived in pristine condition. Lots of amazing, detailed recipes and pictures. Well worth the money. No dispatch details updated or communication email received so I wasn’t aware when it had been posted, however did arrive in a reasonable amount of time. Would certainly buy from this seller again.
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