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Condition:
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A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Columbia, Missouri, United States
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eBay item number:235476970333
Item specifics
- Condition
- ISBN
- 9780801890857
About this product
Product Identifiers
Publisher
Johns Hopkins University Press
ISBN-10
0801890853
ISBN-13
9780801890857
eBay Product ID (ePID)
66610007
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Sesame Street and the Reform of Children's Television
Publication Year
2008
Subject
United States / 20th Century, Media Studies, Television / History & Criticism, Television / Genres / Children's
Type
Textbook
Subject Area
Performing Arts, Social Science, History
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
14.4 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Reviews
"[An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential." -- Choice, [An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential., "Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend." -- Journal of Broadcasting and Electronic Media, Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend., Any student of film, television, sociology and American history will find it intriguing and educational., ""Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend."", Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.', "Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'" -- Nicholas Sammond, American Historical Review, "Any student of film, television, sociology and American history will find it intriguing and educational." -- California Bookwatch
Dewey Edition
22
Grade From
College Graduate Student
Illustrated
Yes
Dewey Decimal
791.45/72
Table Of Content
PrefaceIntroduction1. The Problem of Television and the Child Viewer2. The Preschool Moment3. ""A New Bloom on the Wasteland""4. The CTW Model5. ""The Itty Bitty Little Kiddy Show""6. ""Hope for a More Substantive Future""7. ""The Verdict on SESAME STREET""Conclusion: The Many Faces of SESAME STREETNotesEssay on SourcesIndex
Synopsis
By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the ......, By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW) -- and its fresh approach to writing and producing programs for kids -- emerged from this growing concern. Sesame Street -- CTW's flagship, hour-long show -- aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side. Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform., Outstanding Academic Title for 2007, Choice Magazine By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW)--and its fresh approach to writing and producing programs for kids--emerged from this growing concern. Sesame Street --CTW's flagship, hour-long show--aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side. Through extensive archival research and a systematic study of sample programs from Sesame Street 's first ten seasons, Morrow tells the story of Sesame Street 's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform., By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW)--and its fresh approach to writing and producing programs for kids--emerged from this growing concern. Sesame Street --CTW's flagship, hour-long show--aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side. Through extensive archival research and a systematic study of sample programs from Sesame Street 's first ten seasons, Morrow tells the story of Sesame Street 's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.
LC Classification Number
PN1992.77.S43M67
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- l***l (54)- Feedback left by buyer.Past 6 monthsVerified purchasePurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)
- b***r (58)- Feedback left by buyer.Past 6 monthsVerified purchaseUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (#335858773063)
- d***e (137)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item received did not match description BUT the seller was VERY quick to respond and resolve the issue without any hassle at all. Would buy from this seller again.A Young People's History of the United States (For Young People Series) by Zinn (#335885620880)
Seller Feedback (39,819)
- l***l (54)- Feedback left by buyer.Past 6 monthsVerified purchasePurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)
- b***r (58)- Feedback left by buyer.Past 6 monthsVerified purchaseUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (#335858773063)
- d***e (137)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item received did not match description BUT the seller was VERY quick to respond and resolve the issue without any hassle at all. Would buy from this seller again.A Young People's History of the United States (For Young People Series) by Zinn (#335885620880)