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Modern Competitive Analysis by Sharon M. Oster (English) Hardcover Book
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eBay item number:235481125845
Item specifics
- Condition
- ISBN-13
- 9780195119411
- Book Title
- Modern Competitive Analysis
- ISBN
- 9780195119411
- Publication Year
- 1999
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Modern Competitive Analysis
- Item Height
- 243mm
- Publisher
- Oxford University Press
- Item Width
- 161mm
- Subject
- Economics, Business
- Item Weight
- 774g
- Number of Pages
- 446 Pages
About this product
Product Information
In her book Modern Competitive Analysis, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of any organization. Now completely updated, this third edition includes new material on game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Contents: Preface Introduction and Overview I. The Competitive Environment: Efficient Markets Industry Analysis Understanding the Impediments to Entry Groups Within Industries Competing in Global Markets II. Inside the Organization: Competing for Advantage Organizational Goals: Politics and Power in the Organization Organizational Structure and Strategic Planning Corporate Diversification Vertical Linkages Mergers, Acquisitions and Strategic Alliances III. Rivalry: Understanding Rivalry: Game Theory Product Positioning and Strategic Marketing Competitive Pricing Competitive Research and Development and Innovation Regulatory Issues in Strategic Planning IV. The Planning Process: The Strategic Planning Process Appendix 1. Some Case Suggestions Appendix 2. Financial Ratio Analysis Appendix 3. Using Statistics to Determine Advantage Appendix 4. A Discussion of Portfolio Techniques Notes Glossary Index
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780195119411
eBay Product ID (ePID)
91512290
Product Key Features
Publication Name
Modern Competitive Analysis
Format
Paperback
Language
English
Subject
Economics, Business
Publication Year
1999
Type
Textbook
Number of Pages
446 Pages
Dimensions
Item Height
243mm
Item Width
161mm
Item Weight
774g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
ABC Books Ltd
Unit 2D
Gatwick Gate Industrial Estate
Crawley, Lowfield Heath
London
RH11 0TG
United Kingdom
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- GB 324767388
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- 05034144
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