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Small Business Smarts: Building Buzz with Social Media by Steve O'Leary (English

The Nile UK Shop
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£60.49
Condition:
New
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Located in: Ohio, United States
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eBay item number:235524831401
Last updated on 03 Jun, 2024 17:20:36 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9780313394096
Book Title
Small Business Smarts
ISBN
9780313394096
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Small Business Smarts: Building Buzz with Social Media
Author
Sterling Lentz, Steve O'leary, Kim Sheehan
Publisher
ABC-Clio
Subject
Marketing, Business
Number of Pages
184 Pages

About this product

Product Information

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to listen to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well. Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now An evaluation tool and example spreadsheets for conducting a social media audit Call-outs that show how different types of businesses can implement various marketing ideas Action-item tips that can be used in online messaging today

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780313394096
eBay Product ID (ePID)
108348906

Product Key Features

Author
Sterling Lentz, Steve O'leary, Kim Sheehan
Publication Name
Small Business Smarts: Building Buzz with Social Media
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2011
Type
Textbook
Number of Pages
184 Pages

Additional Product Features

Title_Author
Sterling Lentz, Steve O'leary, Kim Sheehan
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

ABC Books Ltd
Unit 2D
Gatwick Gate Industrial Estate
Crawley, Lowfield Heath
London
RH11 0TG
United Kingdom
Value added tax number:
  • GB 324767388
Company registration number:
  • 05034144
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 05034144
The Nile UK Shop

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