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Global Business: Strategy in Context: 2021 by Leslie Willcocks (Paperback, 2021)

£42.63
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eBay item number:235553006989
Last updated on 28 Mar, 2025 10:04:49 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780995682085
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Business: Strategy in Context: 2021
Item Height
245 mm
Author
Leslie Willcocks
Publisher
Sb Publishing
Subject
Business
Item Weight
610 g
Item Width
190 mm
Number of Pages
204 Pages

About this product

Product Information

This book addresses the 'new abnormal' in which we now operate-one of systemic risk, where adaptive strategy and resilient operations have become mandatory. It is about understanding global contexts and trends, including protectionism; 'slowbalisation'; threats and opportunities; the drivers and nature of globalisation; multilateral organisations; economic blocs; and political, economic, social, technological and legal differences. The author tackles how businesses devise strategies that work internationally, in different parts of the globe; planning entry strategies for new markets; and deciding on evolution, alliances and growth. The author provides a foundation to these subjects based on his teaching of undergraduate and masters degree courses at the London School of Economics and Political Science, and running executive programmes around the globe over many years. Specifically this book: * Gives a research-based grounding to international business. * Discusses the post-2020 'new abnormal,' changing globalisation trends, formal institutions, and the business strategies needed to compete. * Details cultural, social and ethical issues for international businesses, and corporate policy making on sustainability and corporate social responsibility. * Introduces international trade and investment, multilateral organisations, regional integration and the global financial system. * Details how firms develop international business, arrive at entry strategies, enter alliances, and evolve on the global stage. * Gives insight through theoretical perspectives, frameworks, studies, and examples of how businesses can arrive at effective, implementable international business strategies.

Product Identifiers

Publisher
Sb Publishing
ISBN-13
9780995682085
eBay Product ID (ePID)
10046598014

Product Key Features

Number of Pages
204 Pages
Publication Name
Global Business: Strategy in Context: 2021
Language
English
Subject
Business
Publication Year
2021
Type
Textbook
Author
Leslie Willcocks
Format
Paperback

Dimensions

Item Height
245 mm
Item Weight
610 g
Item Width
190 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Leslie Willcocks

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Fiction Addiction co uk

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