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The Evolution of Media by Michael A. Noll (Paperback, 2007)

Rarewaves Outlet (1379524)

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Format: Paperback. Type: Paperback. Country/Region of Manufacture: US. Item Height: 229mm. ISBN-10: 0742554821. Language: English. Condition: New.

About this product

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A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media-radio, television, and print-and interpersonal media-telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.