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Simple Heuristics That Make Us Smart 9780195143812 | Brand New

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Imprint
Oxford University Press
Publication Country
US
Country/Region of Manufacture
United States
Title
Simple Heuristics That Make Us Smart
ISBN-10
0195143817
Edition
N/A
Pagination
416
Width
156mm
Height
233mm
Depth
25mm
Weight
658g
Brand
OUP USA
Modified Item
No
Features
N/A
Topic
N/A
Era
N/A
Subjects
N/A
Country
N/A
Region
N/A
City
N/A
ISBN
9780195143812
Subject Area
Developmental Psychology
Publication Name
Simple Heuristics That Make Us Smart
Publisher
Oxford University Press
Subject
Government, Computer Science
Publication Year
2000
Series
Evolution and Cognition
Type
Textbook
Format
Paperback
Language
English
Item Height
235 mm
Author
Abc Research Group, Gerd Gigerenzer, Peter M. Todd
Item Weight
622 g
Item Width
155 mm
Number of Pages
432 Pages

About this product

Product Information

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780195143812
eBay Product ID (ePID)
87890101

Product Key Features

Number of Pages
432 Pages
Language
English
Publication Name
Simple Heuristics That Make Us Smart
Publication Year
2000
Subject
Government, Computer Science
Type
Textbook
Author
Abc Research Group, Gerd Gigerenzer, Peter M. Todd
Subject Area
Developmental Psychology
Series
Evolution and Cognition
Format
Paperback

Dimensions

Item Height
235 mm
Item Weight
622 g
Item Width
155 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Peter M. Todd, Abc Research Group, Gerd Gigerenzer

Item description from the seller

Seller business information

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VAT number: AU 300032812682, CA 716415153RT0001, CH CHE-164366562MWST, GB 108277024, IE IM3720012380, NZ 142898551
CRN: 00610095
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