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Simple Heuristics That Make Us Smart 9780195143812 | Brand New
£52.00
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Item specifics
- Condition
- Imprint
- Oxford University Press
- Publication Country
- US
- Country/Region of Manufacture
- United States
- Title
- Simple Heuristics That Make Us Smart
- ISBN-10
- 0195143817
- Edition
- N/A
- Pagination
- 416
- Width
- 156mm
- Height
- 233mm
- Depth
- 25mm
- Weight
- 658g
- Brand
- OUP USA
- Modified Item
- No
- Features
- N/A
- Topic
- N/A
- Era
- N/A
- Subjects
- N/A
- Country
- N/A
- Region
- N/A
- City
- N/A
- ISBN
- 9780195143812
- Subject Area
- Developmental Psychology
- Publication Name
- Simple Heuristics That Make Us Smart
- Publisher
- Oxford University Press
- Subject
- Government, Computer Science
- Publication Year
- 2000
- Series
- Evolution and Cognition
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 235 mm
- Item Weight
- 622 g
- Item Width
- 155 mm
- Number of Pages
- 432 Pages
About this product
Product Information
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780195143812
eBay Product ID (ePID)
87890101
Product Key Features
Number of Pages
432 Pages
Language
English
Publication Name
Simple Heuristics That Make Us Smart
Publication Year
2000
Subject
Government, Computer Science
Type
Textbook
Subject Area
Developmental Psychology
Series
Evolution and Cognition
Format
Paperback
Dimensions
Item Height
235 mm
Item Weight
622 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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