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Channel Management: Marketing 04.07 by Patrick Forsyth (English) Paperback Book

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781841121956
Book Title
Channel Management
ISBN
9781841121956
Publication Name
Channel Management: Marketing 04.07
Publisher
John Wiley & Sons AND Sons LTD
Subject
Management, Marketing
Publication Year
2001
Series
Express Exec
Type
Textbook
Format
Paperback
Language
English
Item Height
167 mm
Author
Patrick Forsyth
Item Weight
126 g
Item Width
132 mm
Number of Pages
120 Pages

About this product

Product Information

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9781841121956
eBay Product ID (ePID)
87202082

Product Key Features

Number of Pages
120 Pages
Publication Name
Channel Management: Marketing 04.07
Language
English
Subject
Management, Marketing
Publication Year
2001
Type
Textbook
Author
Patrick Forsyth
Series
Express Exec
Format
Paperback

Dimensions

Item Height
167 mm
Item Weight
126 g
Item Width
132 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Patrick Forsyth

Item description from the seller

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