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How Minds Change : The Surprising Science of Belief, Opinion, and Persuasion by David McRaney (2022, Hardcover)
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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion (Hardback or Cased Book). Format: Hardback or Cased Book.
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-100593190297
ISBN-139780593190296
eBay Product ID (ePID)24050068864
Product Key Features
Book TitleHow Minds Change : the Surprising Science of Belief, Opinion, and Persuasion
Number of Pages352 Pages
LanguageEnglish
TopicPersonal Growth / General, Decision-Making & Problem Solving, General, Cognitive Psychology & Cognition
Publication Year2022
GenreSelf-Help, Business & Economics, Psychology
AuthorDavid Mcraney
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight19 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
LCCN2022-002722
SynopsisA powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of You Are Not So Smart "A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." --Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife PORCHLIGHT BOOK AWARD WINNER What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out? Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney's trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes--featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists--McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works. Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs--and understand those of others--may be the greatest persuasive tool of all.
LC Classification NumberBF773.M37 2022
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